Louisiana-based Community Coffee Company has a history to be proud of. Family owned and operated for nearly 100 years, they know the importance of relationships — after all, "community" is part of their name. So when they needed to make a splash at events, they knew they wanted something that would get people talking.
As the company behind many of the country's biggest outdoor events, Oak Island Creative knows what it takes to "wow" the crowds. Holiday-themed festivals and other gatherings are especially popular among Oak Island's clients, and autumn events call for something extra special.
With a reputation for academic excellence, Nova Southeastern University is already pretty intimidating. Bring on their mascot, Razor the shark, and it's clear they're a team that's not easily beaten.
Thousands of people, hundreds of booths, and everywhere you look, there's a cool new gadget to grab your attention. The Consumer Electronics Show is the place to be for tech firms, but without a standout display, it can be tough to attract buyers to your booth.
With a backdrop of breathtaking scenery stretching 525 miles from San Francisco to Los Angeles, the California Coast Classic (CCC) is an eight-day charity ride with one goal: raising funds to battle arthritis.
Like many other events of this nature, the CCC uses a start and finish line to kick off and end the festivities. Because the start line and finish line are in two different cities, the logistics can be a tad complicated.
How do you stand out in a crowded marketplace and make your brand unforgettable? Start with a giant inflatable replica as Hard Rock Energy Drink did, and you'll feel the buzz building from the minute you set up your display booth.
Do one thing, and do it well — that's Thule's philosophy. It's a plan that has turned them into a leader in the sports industry, so whether you're looking for bike carriers, roof racks, or sport strollers, they're the brand you ask for.
At a crowded trade show, you may have only minutes to make an impression. Pearl Seas Cruises knew they had to make every second count, and a replica of the most recognizable structure on their ships — the smokestack — was just the thing to help them make an impression.
What's it take to not only pull off a successful running event, but do it over and over again? For Tucson promoter Everyone Runs, it requires a dedicated team and top-quality equipment, and that begins with their inflatable start/finish line archway. It's the first thing runners see when they arrive for a race, and forms the focal point for all the day's activities. With that kind of visibility, the folks at Everyone Runs knew they wanted something special to represent their brand with a professional look.
When is an inflatable armadillo character really a dog? When it pulls double duty as a publicity hound! Sporting his fashionable gray high-tops and an easy-to-read "Dig Safe" banner, Mr. Diggs recently came onboard with the CoServ Electric Cooperative as their mascot.
When "innovation" is in your name, you can't settle for the same old seen-everywhere trade show booths that other companies use. Hydra-Flex Fluid Innovation needed a stand-out display that would grab the attention of everyone in the building, and that's just what their inflatable cash vault did for them.
The South Houston Wildcats are about more than just football. The organization helps kids boost their self-esteem, learn responsibility and teamwork, and to respect others. That's no small job, but club president Michael Gordon is up to the task. According to Gordon, "We wanted the boys to feel proud of their team," and he has a plan to accomplish that, courtesy of a giant inflatable Wildcat tunnel. With the exact look and feel of a pro stadium, this giant blue cat is definitely doing its job.
There's a certain shade of pink that, when you see it, you instantly know its meaning. The American Cancer Society wants to be sure that every fundraising and awareness event is clearly recognized by making generous use of this and other branding elements. That's just what they accomplished with an eye-catching pink and white starting line arch.
How do you best garner attention for your live performance of "James and the Giant Peach"? With a real-life giant peach, naturally. And that's just what one theater company did. By all accounts, the results were predictably peachy.
In the classic children's tale, one scene stands out. In it, the giant peach lands atop the Empire State Building, creating quite a spectacle. Young People's Theatre in Toronto wanted to recreate the scene during the show's run, and they had just the setting to pull it off. Housed in a three-story building on a busy Toronto street corner, the theater was the ideal substitute for the famous location, and the effect was certainly attention grabbing.
What is it they say about the cows coming home? And pigs flying? Who would have thought the inflatable varieties of these barnyard critters would help raise funds for charity? According to Viviana Durand, Project Manager for The CE Group event marketing company, it was the "adorable" factor that landed these inflatable mascots their starring role at the race.