Rebranding a company takes work. Once you've depended on a brand for years, breaking away and moving in another direction (even if it is a better, more representative one) can be a challenge. That's one reason United Shore approached Landmark Creations about developing a giant inflatable logo for their company fair.
Does this sound like you? "We have always rented inflatables for our events mostly from manufacturers. We were paying to promote other brands." Like many small businesses, it seems logical at first to rent large promotional items instead of buying your own. However, the problem with this approach is that those other inflatables are generic.
If you’ve hung around any college students, you’ve certainly noticed one thing. These young adults spend a lot of time on social media. What are they talking about? Everything from the state of politics in our country to how extremely cool the new inflatable mascot looked on their parade float.
Pop quiz! When event marketing is a major part of your promotional plan, and you want to get the word out about your new line, what’s the best investment you can make? Answer: an inflatable product replica, of course.
Montauk Brewing Company agrees. According to Co-Founder Vaughan Cutillo, “We want to spread the word that Montauk Brewing Company is launching new 12-ounce cans [and] the inflatable is perfect for this.” As he explains, “It really does stand out in a crowd. People love the inflatable [product replica]. It is exactly like our new cans and it draws the right kind of attention.”
Why do people run? Common reasons for this type of exercise include health and fitness benefits, to boost energy levels, to relieve stress and – yes – so people can eat more of the foods they love without feeling guilty. Final Stretch, an endurance sports company that puts on road races, triathlons and marathons throughout the Midwest, came up with a very clever twist on your typical race. Make chocolate the focus.
When small startup churches need a place to meet, they often congregate in whatever affordable space is available. Case in point: one of The Life Church's six campuses currently occupies a movie theater. Having a need to direct children and parents to the kids' area (and a desire to make it fun and inviting), The Life Church reached out to Landmark Creations for help.
Pulling off a successful concert tour means having a wicked-cool design company behind you. From stage design to inflatable stage props, Look Up Point Design added dynamics, innovation and a serious dose of "Wow" to Neon Trees' Pop Psychology tour. The crowning touch was when they commissioned Landmark Creations to develop a truly one-of-a-kind inflatable.
We really get a kick out of all the different themed road races we’ve seen lately. It seems to be a new trend that (hopefully) will continue. The Running Zone Foundation thought of a clever twist: take the race back in time.
What do you get when you cross a cold-air inflatable balloon with a Segway? A Segwaloon! The concept and the name were created by Robert Krumbine, Executive Producer of the Charlotte Center City Partners, for the Novant Health Thanksgiving Day Parade.
All hail the purple… eagle? Yep! Niagara University wanted to transform their school mascot (Monte the purple eagle) into a giant, 20-foot-tall inflatable. We were happy to oblige.
While Monte is regularly seen cheering on the hockey and basketball team, and roaming about the grounds, the university wanted an inflatable mascot that could literally and figuratively create a larger presence of school spirit on campus. Bill Newton, Assistant Director of Campus Activities, explains, "We wanted to get the attention of our students, faculty, staff, and other members of the campus community, including our guests, prospective students and families, and all of our Purple Eagles fans."
When you think of organized running, visions of fierce competitors straining to beat the best times of their opponents probably come to mind. However, running isn’t always about winning and road races aren’t only about rivalry. Just ask the members of the Pacific Road Runners Club.
When Vision Elite Sports and Thrasher Camp President, Paul Miller opted to purchase an inflatable dome, it was originally to serve as a basecamp for events. However, Paul quickly discovered that these multifunctional tents pull double (and even triple) duty.
Inflatables used to market a food truck? Granted, it’s not typical, but perhaps Eddie Garcia of Eddie’s Churro Factory has started a new trend. After all, inflatable characters have already proven themselves to be powerhouses when it comes to stopping people in their tracks. Add to that the simplicity of setup and takedown and the inflatable mascot/food truck pairing is really a natural.
When the blue and white take the field, they will make a powerful statement bursting through the facemask of their new inflatable football tunnel. With the redesign of the team’s helmets, UCONN Athletics wanted to crank up their rebranding efforts by adding a sports tunnel that mirrored the new gear.