Landmarketing

Issue 59

Custom Inflatable Mascot Generates PR for Pet Services Firm

Posted in Pet Industry Inflatables

L5311 Wagly Inflatable Dog MascotCustom Inflatable Mascot Draws Customers to Pet Services Campus

When Wagly Pet Campus came to Tustin, California, they faced a daunting challenge. As a comprehensive veterinary company, they offered a wide array of services (including vet care, daycare, grooming, and more) all at one convenient location. This was just what local pet parents wanted, but how could Wagly get the word out to these potential customers?

The answer: a custom inflatable mascot named Winston. Designed and built by Landmark Creations, the 8-foot-tall Golden Retriever boasts melting brown eyes, big floppy ears, and a huge, endearing smile. On the base beneath his paws, icons and captions convey the full range of Wagly's services.

According to Susan Waters, Wagly Campus Director, Winston's the perfect PR ambassador. After stealing the show at Wagly's gala grand opening, he's been drawing crowds at other events. Says Waters, "People love to take pictures with the inflatable [mascot] and tag our business in their social media posts."

The company plans to feature their cute inflatable pooch at corporate events, fairs and festivals, and other local venues.

Considering a custom inflatable to help promote your business? Let's discuss your needs and take it from there.

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