Landmark on Location: Considerations for Outdoor Installs

Posted in Landmark on Location Videos

Cabela's 3-Part Outdoor Install Requires Special Planning

What do a turkey, a bass and a deer have in common? They are all wildlife inflatables used by Cabela’s alongside a major freeway during their grand opening. With some careful planning, this major undertaking went off without a hitch and brought gobs of attention to the outfitter of hunting, fishing and outdoor gear.

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"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked.  We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes