Landmark on Location: Targeted Tie-Ins for Trade Shows

Posted in Landmark on Location Videos

While trade shows are known for attracting gobs of traffic, there are techniques for increasing visitors to your specific booth. One way is an inflatable tie-in. Cartoon Network took advantage of this strategy by placing one inflatable on the roof of a pizza restaurant (kid-magnet!) and a second in their Comic-Con booth for quick visual recognition. See how it was done.

logo-mini-lol-v2-200pxWant more information to help you plan your inflatable installations? Download our FREE guide.

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company