Landmark on Location: Weather & Buzz are Critical for Success

Posted in Landmark on Location Videos

One of our largest installations: Phil the Zombie stood 50' tall and required a bit of special handling due to wind. To get some pre-event buzz for the Zombie Pub Crawl, event coordinators inflated Phil prior to the festival date as a test run. They saw firsthand how important it is to account for wind and weather when using inflatables. Prior planning and a little sneak preview lead to enormous success.

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- Richard Stever-Zeitlin, General Mills