There's a shift in the winds of change. Have you noticed? With more optimism about our economy and an improved U.S. business forecast, a lot of companies are finally excited about what the next 12 months may bring. We're right there with you. As a U.S. manufacturer, the leveling of the global playing field (through rising costs abroad) allows us to be even more appealing to our customers than before with top-of-the-line products at very competitive prices.
There's no question about it. Inflatables draw crowds. But when it comes to generating new and creative ideas for the use of your event advertising balloons, it's always best to have a little help. Landmarketing is a quarterly ezine published by Landmark Creations that delivers insightful articles on the use, care and maintenance of commercial advertising inflatables. You'll also find numerous case studies so you can learn from the successes of others.
Recent Issues of Landmarketing
From marketing to maintenance, each issue of Landmarketing provides insightful information designed to improve the overall performance and ROI of your event advertising balloons. Feel free to browse the most recent issues. Want Creative Ideas for Using Custom Inflatables Delivered to Your Inbox Every 3 Months? Subscribe!
25 And Going Strong
It's simply amazing! This year, Landmark Creations marks our 25th anniversary. My, how times have changed over the last quarter of a century. The technology we have available today makes for custom-created inflatables that are significantly more realistic, of better quality and much quicker to manufacture. (Not that the old-school version was cheap, by any means!) In fact, we know some of the inflatables we crafted 20+ years ago are still in service. If you have one, we'd love for you to email us a photo and your stories about its use… the older, the better.
Summer's in full swing and that means automotive, home and other trade shows are in practically every town. Which inflatables will get you seen even in the thickest crowds?
Product Replicas - There's something wonderfully curious about exact replicas of products we use every day that have been supersized.
Inflatable Logos - Promote your brand in a truly unique way with inflatable logos.
Inflatable Kiosks - Give away samples; serve food or beverages; sign people up for services. Multifunctional and oh-so-noticeable, inflatable kiosks are great for any show where being interactive is a must.
Are you gearing up for end-of-summer holiday promotions? Whether it's retail events or a corporate party, inflatables get you seen while adding to all the fun.
Inflatable Marketing Ideas You Can Use
As we transition from summer to fall, we’ve seen lots of changes. Three new product lines have been added and it just so happens that we’ve conquered the world.
After 25 years in business, we’re maturing, and so are our product offerings. For example, if your marketing efforts deal with fine art, wildlife or health education, you’ll want to click over to the Landmark Creations site and check out our newest product lines. From realistic, life-size wildlife to fine art captured in the inflatable medium to health education tools and more, you now have three new ways to attract droves of traffic with inflatables.
HAPPY (BELATED) NEW YEAR, NOW BACK TO WORK
With the festivities of the holidays behind us, everyone at Landmark is in full-tilt production mode. Minnesota's blizzards and sub-zero temperatures keep us indoors while the mad rush of event marketers with creative projects for the new year keep us happily challenged. Even though the rush of activity has caused me to send your newsletter somewhat belated, something about that nose-to-the-grindstone productivity really appeals to my German ancestry.
Spring is a busy season for virtually every industry. Winter loses its frosty grip and people begin doing instead of just sitting. Whether for sports or event marketing (or anything in between), inflatables bring you better results than ordinary signage or banners. For instance:
Archways - Perfect for warmer weather activities including marathons, triathlons, bicycle races, outdoor events, festivals and more.
Costumes - Bring your mascot to life with a lightweight, cool inflatable costume.
Sports Tunnels - If football and other sports are your bag, now's the time to plan and order your inflatable sports tunnel.
We'll need to have your project in the works no later than June to guarantee delivery by fall.
Inflatable Marketing Ideas You Can Use
As the temperatures continue to rise, this is peak inflatables season. Outdoor event marketing as well as festivals, tradeshows and other types of marketing allows for free reign of inflatables. But as you relish the long days of summer, don't forget to plan for upcoming fall activities.
Cooler temps bring crisp mornings. Here, in Minnesota, brightly colored leaves line our neighborhoods and roadways. And retailers? They go into full panic mode during fall! From now until year's end, retail store owners and managers will have tunnel vision, as they gear up for the busiest and most profitable time of the year. Once you decide which inflatables you'll need, best to put your orders in right away to avoid the holiday rush.
For those who are in retail, now is crunch time. As you put the finishing touches on your Holiday 2009 campaigns, you'll want to take every opportunity to draw customers into your stores. Inflatables are one of the most attention-grabbing, captivating marketing tools available. And, because they are sturdy and reusable season after season, they deliver great value for your investment.
What happens when you place a giant Komodo dragon on a rooftop, invite people to walk through the human colon and enlist a monkey to peddle pizza? You gain a lot of attention and business! You'll find these and other idea-generating case studies in this issue of Landmarketing, plus a thought-provoking reminder about the importance of excellent customer service.