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Landmarketing Newsletter

Subscribe to LandmarketingThe Quarterly Newsletter from Landmark Creations

There's no question about it. Inflatables draw crowds. But when it comes to generating new and creative ideas for the use of your event advertising balloons, it's always best to have a little help.  Landmarketing is a quarterly ezine published by Landmark Creations that delivers insightful articles on the use, care and maintenance of commercial advertising inflatables. You'll also find numerous case studies so you can learn from the successes of others.

Recent Issues of Landmarketing

From marketing to maintenance, each issue of Landmarketing provides insightful information designed to improve the overall performance and ROI of your event advertising balloons.  Feel free to browse the most recent issues. Want Creative Ideas for Using Custom Inflatables Delivered to Your Inbox Every 3 Months? Subscribe!

Landmarketing Issue 31 - Autumn 2009

Posted in Landmarketing Newsletter

 Landmarketing Newsletter 31 - Creative Inflatable Ideas You Can Use 

Stephanie MeachamWelcome!

For those who are in retail, now is crunch time.  As you put the finishing touches on your Holiday 2009 campaigns, you'll want to take every opportunity to draw customers into your stores. Inflatables are one of the most attention-grabbing, captivating marketing tools available.  And, because they are sturdy and reusable season after season, they deliver great value for your investment.

Landmarketing Issue 28 - Winter 2009

Posted in Landmarketing Newsletter

Landmarketing Issue 28 - Creative Inflatable Ideas You Can Use

Welcome to Landmarketing Issue 28 | Inflatable Marketing Ideas You Can Use

Oh, what changes are in store for 2009! This will most certainly be a year for the history books. Our first African-American president will take office. Our country will start its economic recovery. And many marketers, perhaps for the first time, will purchase new inflatables.  In these days of uncertainty, marketers are drawn like flies to what works.  That's one thing that makes inflatable advertising balloons so attractive.

Who especially needs to be thinking inflatables right now?

Case Studies: Creative Ways Our Customers are Using Custom Inflatables

The article and case studies included in this issue of Landmarketing will help you put your inflatables to good use. As always, if you have questions, need ideas or want a quote, we're just a click away!

Manhattan Inflatable Oil Bottle

Manhattan Oil's Cold-Air Inflatable Revved Up Their Mobile Marketing Events

Performance.  Speed.  Freedom.  Harley riders are known for their love of the open road.  They also have a reputation as being fanatical about their bikes.


Inflatable Ornaments Suspended in Shopping Mall

Giant Inflatable Balloons Increase Holiday Cheer & Advertising Revenue

DG Arquitectura, an interior design firm in the Dominican Republic, had a twofold purpose when they contacted Landmark Creations.  They wanted to add beautiful, bigger-than-life Christmas decorations to the Acropolis Center (a local mall) in Santo Domingo to increase holiday cheer.  They also wanted to generate some additional marketing revenue.


Inflatable Affy Tapple Mattress

Affy Tapple Inflatable Mascot Helps with Event Marketing Success

In 1948, Affy Tapple, in the big city of Chicago, created the very first caramel apple in the United States. For the next 60 years, it has continued to grow by offering a fun and delicious way to raise funds for charities, schools and more.  So, when Affy Tapple decided to branch out with its promotional and event marketing efforts, it needed a bit of expert help.  Enter Landmark Creations.


PDQ Inflatable Heaphones at Trade Show

PDQ's Headphones Boosted Traffic Levels at Their Tradeshow Booth

A recognized leader in vehicle wash systems, PDQ Manufacturing needed a way to keep foot traffic from getting washed downstream at their tradeshow booth.  As you know, exhibiting at shows often means fighting a fierce battle for floor space.  Position is everything!  End up buried in the wrong part of the hall and you'll see little action.  That's why PDQ asked for Landmark's help with creating a tradeshow display that would attract attention and stop passersby.

Packing Video

Ever wonder how in the world we get those great big inflatables into those tiny little carrying bags?  It's a closely guarded secret, but we're willing to share.  Make deflating and packing your inflatable easy... watch this quick video to see how the pros do it.
Until next time, I wish you success in all your promotions.

Best Regards,
Stephanie Meacham

Stephanie Meacham
Landmark Creations International

Landmarketing Issue 25 - Spring 2008

Posted in Landmarketing Newsletter

Landmarketing Issue 25 - Creative Inflatable Ideas You Can Use

Stephanie MeachamWelcome to Issue 25 of Landmarketing | Inflatable Marketing Ideas You Can Use

As a marketing professional, you know it's vital to have long-term vision and see the big picture. To do that, you must always plan ahead. Let me help you with a little prodding about who should be thinking inflatables right now and why.

Football Teams - High school, college or pro. Why? Because you need to order inflatable sports tunnels early in order to get them back before your season starts.  Begin thinking about what shape and colors you want to include in your tunnel and get the necessary approvals so you can place your order by early June.  Need help with funding?  Contact us for information on how your sports tunnel can actually pay for itself.

Product/Service Promoters - If you have summer events scheduled, now's the time to start the process of creating your inflatables.

Trade Show Exhibitors - Planning to attend one of these (or other) popular trade shows in the next few months?  That doesn't leave much time. Contact us today to place your order.

  • Supermarket Retailers, Food & Beverage Market: FMI Show (May)
  • Team Retailers & Sporting Goods Distributors: SGMA (June)
  • Exhibit & Event Professionals: TS2 (June)
  • Telecommunications: NXTcomm (June)

Did you attend ASI in Las Vegas this month? We're now members of ASI/66233 and would love to hear from you if you were at the show.

Think inflatables are strictly inanimate objects? Certainly not! I'll show you when and how you can bring your inflatable costumes to life. As always, I've also got some idea-generating case studies for you.

What have I been doing in my spare time?  I've been glaming it up a bit with some new headshots from photographer Amy Zellmer. I've also been working furiously to improve the user friendliness of our website. Take a peek at the new Inflatables by Market and Inflatables by Usage sections of the site. What an improvement!

Let's get to it!

Case Studies: Creative Ways Our Customers Are Using Custom Inflatables

Inflatable AirTent

KHCW TV Inflatable Tent

KHCW-TV wanted something non-traditional that would increase their visibility at the many events they attend each year.  After visiting Landmark Creations' website, they were impressed with what they saw and decided a custom inflatable tent would work well for their purposes.  They haven't been disappointed!


Inflatable Mardi Gras Dog

"Mardi" the Mardi Gras Parade Float

The bell of the ball for sure, "Mardi" made her debut at the 2008 Mardi Gras on Main Street parade in DeLand, Florida.  Sponsored yearly by Krewe of Amalee, this event features parade floats, dogs and people all dressed in festive Mardi Gras attire.


Inflatable Costume

Bringing Your Inflatable Costume to Life

They swing.  They sway.  They walk up and hug you!  Most people are familiar with cold-air inflatables that are tethered to the ground.  Many are also familiar with newer dynamic inflatables that are still tethered, but can flap and wiggle in the wind.

Making their way up on the popularity list are inflatable costumes.  What's the difference?  Inflatable costumes let your character move around freely wherever he wants.



Stephanie Meacham

Stephanie Meacham

VP of Operations


Landmarketing Issue 30 - Summer 2009

Posted in Landmarketing Newsletter

Landmarketing 30 - Creative Inflatable Ideas You Can Use

Stephanie MeachamWelcome!

Summer's in full swing and you know what that means.  Kids are out of school.  Families head out on vacation.  And, Landmark Creations is gearing up for fall.  Yes, you read that right… fall.  We don't just have tons of fun around here; we also think ahead.  If you're planning Halloween, Thanksgiving or other fall events, upcoming product launches or grand openings, now's the time to place your order. Football season is fast approaching.  Schools and booster clubs should aim for placing inflatable football helmet and sports tunnel orders within the next few weeks.

Landmarketing Issue 27 - Autumn 2008

Posted in Landmarketing Newsletter

Landmarketing Issue 27 - Creative Inflatable Ideas You Can Use

Stephanie MeachamWelcome to Landmarketing Issue 27 | Inflatable Marketing Ideas You Can Use

Is there a chill in the air, or is it just me?  These days, I find myself reaching for a sweater as I head outside.  As the days get shorter and the leaves begin to turn, it's time to focus on product and service promotions for fall and winter events.  Now is the time to think inflatables if you are:

- Promoting heavily for the holiday season
- Spending your last year-end budget dollars
- Pre-planning for next year's budget
- An automotive dealer looking ahead to the spring season

- Attending the Event Solutions Idea Factory on February 22–26.

Case Studies: Creative Ways Our Customers Are Using Custom Inflatables

Bushnell Inflatable Billboard

Bushnell Racks Up with Camo Mattress at Mobile Marketing Events

When Bushnell decided to take a stand as the world leader in outdoor technologies, it set out on the road during a massive nationwide mobile marketing campaign.  For months on end, Michael Waddell, host of the TV show Real Road Trips, has zigzagged across the country making stops at popular retailers such as Cabela's, Bass Pro Shops and others.  Where do inflatables come in?


Inflatable Washer & Dryer

GE Profile Washer & Dryer

New York City is world famous for having some of the most unusual sights and people in the world.  So it took a little doing to create something that would capture attention in this borough of the bizarre.  A giant, red, inflatable product replica did the trick!


Inflatable Road Runner

Road Runner Inflatable Mascot

What says "beep beep" and runs circles around other forms of mobile marketing?  The Road Runner, of course!  How do we know? Time Warner Cable has the pictures to prove it. They took their inflatable mascot on the road during their mobile marketing tour to build awareness and drum up new customers for their Road Runner high-speed cable service. First stop… Erie County Fair.


Inflatable Rattlesnake Sports Tunnel

Sharyland High School Rattlesnake Sports Tunnel

Cheerleaders are great! And bands are very entertaining, but if you really want to hear the fans scream, bring out an inflatable rattlesnake. The students, fans and faculty have all been wildly excited about their new custom inflatable sports tunnel.


Inflatable Doctor Mascot

Ashley Furniture Wellness Center "Big Guy"

When Ashley Furniture called and requested we make a smiley-faced doctor for their grand opening, we were a little confused.  A doctor for a furniture store?  Once they explained, it all made sense.


Inflatable Dog in Parade

Northern State Bank of Virginia Inflatable Dog

Otis the dog accompanies his owner, the President of Northern State Bank of Virginia, to work every day faithfully.  He's become quite a fixture and is considered one of the team.  In fact, Otis is so well loved, he's moved into the position of official bank mascot.  Because the public loves him so, his presence is often requested at community events.  But for such a small creature, crowds are not always a good thing.  Enter Otis the inflatable mascot.


The Failsafe Way to Create Buzz for a New Product Launch

Buzz. First introduced as a - well - "buzzword" in about 1998, it faded from the marketing vocabulary a few years later. However, with the explosion of Web 2.0 in recent years, the catchphrase is back in full force. What better way to describe the phenomenon of everyone chattering about your new product than "buzz”?

McCain and Obama Inflatable Punching BagsSometimes Politicians Say the Dumbest Things!

Whether it's McCain flubbing the names of the Shiites and Sunnis or Obama saying he doesn't take special interest money then taking it; this historic election between experience and change is bound to get down and dirty before it's over. When you feel the tension building, we've got a fun-loving solution. 

Positioning your products and services as the perfect solution for clients is more important this holiday season than ever. Inflatables of all types give you a leg up in all your marketing efforts, so you can pull a better response than with traditional marketing techniques alone.

Happy Holidays!


Stephanie Meacham

Stephanie Meacham

Landmark Creations International

Landmarketing Issue 24 - Winter 2008

Posted in Landmarketing Newsletter

Landmarketing Issue 24 - Creative Inflatable Ideas You Can Use

Stephanie MeachamWelcome to Landmarketing Issue 24 - Inflatable Marketing Ideas You Can Use!

With the holidays over, it seems life is starting to take a turn toward the quasi-normal again.  If Santa left a little something in your marketing stocking, now's the time to think about how to best invest those funds. 

Are you in an industry that should be promoting heavily with inflatables right now?

  • Tax Preparation - Get the attention of those in a hurry for your services. With competition from freelance tax preparers and do-it-yourself software packages, you'll want a way of making a lasting impression. Inflatables deliver!
  • Financial Services - For those who extended themselves a bit too much over the holidays, loans and other financial offerings will be welcome.  Put your best foot forward with custom inflatables from Landmark.
  • Trade Show Marketers - Spring is coming and thoughts are moving toward boating, home renovations, landscaping and other outdoor activities.  If you're promoting a trade show or exhibiting at one, let Landmark show you how to increase your foot traffic.

Case Studies: Creative Ways Our Customers Are Using Custom Inflatables

Royal Caribbean Inflatable Bull Horns

Royal Caribbean's Inflatable Longhorns

Talk about giant inflatable advertising! This was one for the books for sure. When Royal Caribbean Cruise Line announced their ship, Voyager of the Seas, would call Galveston, Texas home, there was quite the buzz.


Miley Cyrus Inflatable Logo at Concert

Miley's World Inflatable Globe

Taking the teen crowd by storm, Miley Cyrus (aka Hannah Montana) needed a way to organize all those fans at each event. As kids and parents gathered - sometimes hours before each show - they could look for the Miley's World inflatable advertising balloon to direct them to merchandise sales and special offerings.


Inflatable Car Battery

O' Reilly Inflatable Battery Replica

O'Reilly Battery is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the U.S.  Serving do-it-yourselfers as well as pros, they needed a creative way to rise above traditional branding methods.  After all, when one of your brand names is SuperStart, you need a super way to promote products.


Tweety Bird Inflatable Billboard in Times Square

Tweety Bird Inflatable Billboard

Look!  It's a bird.  It's a plane.  No… it really is a bird.  At least part of one!  Onlookers at the Macy's Day Parade in Times Square got quite a shock when they noticed poor Tweety had flown south… right into a billboard.  Fage Yogurt along with Atomic Props concocted this eye-catching inflatable billboard that demonstrates just how thick Fage yogurt products really are.

 The Pros and Cons of Ropes and Tethers

If you've been around inflatables for long at all, you know cold-air and sealed inflatables need some apparatus to hold them upright.  Because of their height and other physical attributes, these types of inflatables require stabilization.

There are two common methods for anchoring inflatables: ropes and tethers. Both are essentially made from the same materials: polyester, cotton, nylon or a blend. [Let's take a look at the pros and cons of each.]


Stephanie Meacham

Stephanie Meacham

VP of Operations

Landmarketing Issue 29 - Spring 2009

Posted in Landmarketing Newsletter

Landmarketer Issue 29 - Creative Inflatable Ideas You Can Use

Spring WelcomeWelcome!

Warm weather lends itself perfectly to a more active lifestyle.  This holds true for people as well as inflatables.  As the temps rise, we break out our grills, our bicycles and more that have been packed safely away during the winter.  It's also the ideal time to dust off your inflatables and get them set for a busy, outdoor marketing season.

Landmarketing Issue 26 - Summer 2008

Posted in Landmarketing Newsletter

Landmarketing Issue 26 - Creative Inflatable Ideas You Can Use

Stephanie MeachamWelcome to Landmarketing Issue 26 | Inflatable Marketing Ideas You Can Use

Does it seem that life gets busier during the summer?  With graduations, weddings, family vacations and all those weekend barbecues; your calendar can get full quick!  In the rush, don't forget that you'll need to look ahead in order to get your inflatables designed and delivered in time for: Fall Events, Product Launches or Grand Openings, Football Season and Exhibitions at:

AAPEX Automotive Aftermarket (in November)

SEMA Automotive (in November)

In Store Marketing Expo (in November)

In case any of your promotions entail rooftop installations, we're offering a detailed look at the process from start to finish. You'll be strapped down, blown up and ready to sell in no time. 

And away we go!!

Case Studies: Creative Ways Our Customers Are Using Custom Inflatables

Inflatable Trade Show Display

Unique Inflatable Globe Breaks New Ground

When you think "inflatables" the first things that typically come to mind are product replicas, tents and sports tunnels. However, at Landmark Creations we recently used our capability to produce digitally printed artwork to craft a distinctive inflatable globe. Not the usual 360-degree round version, but a backlit unique inflatable with one flat side that was hoisted to the ceiling.


Inflatable Bucky Badger

Bucky Badger Inflatable Mascot Really Gets Around

Thanks to the University of Wisconsin's Wisconsin Alumni Association (WAA), the school now has a new inflatable mascot that's been turning heads all over campus. With student organizations, the homecoming committee, the alumni association and the athletic department clamoring for the Bucky character inflatable to make an appearance at their events, this 20-foot-tall tough guy has really been getting around.


Valenzano Inflatable Win

Valenzano Winery Product Replica Edges Out Competition

Anthony Valenzano had a problem. "We wanted to be noticed as a prominent winery among 25 competitors. We needed visible signage that stood out and made a grand impression. These events are always on open fields so wind has always been an issue with signage making many banners and stands not practical." What's a winery to do when they need to stand out in a crowd and be noticed? Of course, this is a perfect application for giant advertising balloon.


Tiger Mascot on Dealership

Mando the Inflatable Mascot Sells Suzukis

Over the course of several months, Suzuki car dealer, Pete Sanchez, and his young artist friend developed the concept for a mascot they could use in several ways. The reality of their efforts was Mando the tiger.  He started out as a costume and then moved into a caricature that stands in front of the children's play area at Katy Mills Mall (the most visited area of the mall since its grand opening in may of 07).  But Mando didn't stop there. Next he was transformed (with the help of Landmark Creations) into an inflatable mascot that towered 20 feet high.


The Professional's How-to Guide for Rooftop Installations of Inflatables

Rooftop installations of cold-air inflatables are not something to be taken lightly. They are not the same as helium rooftop installations or ground installations. Because of the sheer height involved and the special considerations a rooftop installation entails, you'll need to be extra cautious. This article will outline the necessary steps for rooftop installations.  However, if you own an inflatable or are thinking of buying one, I strongly suggest you hire a professional to conduct at least your first install.

McCain and Obama Inflatable Punching Bags

Sometimes Politicians Say the Dumbest Things!

Whether it's McCain flubbing the names of the Shiites and Sunnis or Obama saying he doesn't take special interest money then taking it; this historic election between experience and change is bound to get down and dirty before it's over. When you feel the tension building, we've got a fun-loving solution.


steph signature

Stephanie Meacham

Landmark Creations International

Landmarketing Issue 23 - Autumn 2007

Posted in Landmarketing Newsletter

Landmarketing Issue 23 - Creative Inflatable Ideas You Can Use

Stephanie MeachamWelcome to Landmarketing Autumn 2007 - Inflatable Marketing Ideas You Can Use

Summer is usually a lazy time when school is out, things slow down and families take vacations. But this summer has been a tremendously busy one for us here at Landmark Creations. Now that fall has arrived, we've got exciting news on several fronts.

New Brochure - We've updated our brochure with new projects and information. We'd be delighted to send you one. Simply request it online and we'll get it right out. 

2008 Discover Great Landmarks Calendar - We're getting closer by the day to finishing the new 2008 calendars.  Be the first in your office to have one! Pre-order today and we'll ship yours hot off the presses.

And … drum roll please…

New Landmark Creations Website - After countless hours of personal toiling and sacrifice, I'm proud and pleased (and relieved!) to announce the publication of our new website!  An updated design accompanied by easier-to-use functionality and expanded information will mean a better experience for you.

Whew! That's a lot as it is, but there's still more.  I've got case studies for you and a new free guide to help you effectively buy and use inflatables.  

Let's get to it!

Case Studies: Creative Ways Our Customers Are Using Custom Inflatables

RE/MAX Celebrates 30 Years Using Inflatable Advertising Balloons

When Re/Max wanted to celebrate their 30th anniversary, they hired Corporate Balloons, an agency specializing in hot and cold-air balloon programs. They also booked the elite Chicago Navy Pier Ballroom with a breathtaking ceiling height of 80 feet.  In order to decorate a facility of that stature, you have to have something that delivers a definite wow factor yet is still suitable for the occasion.  Custom inflatables from Landmark Creations filled the bill.

University of Minnesota Inflatable Sports Tunnel Builds Excitement

Goldy the gopher was jumping for joy the day the University of Minnesota decided inflatable sports tunnels would be added to their lineup.  No doubt, Goldy already knew how valuable inflatables are when it comes to building excitement and increasing fan support.  That's one smart gopher!

Warriors Fans Can't Keep Their Seats When Players Burst Through Custom Inflatable Tunnel

The Waubonsie Valley Warriors are serious about football!  So are their fans.  So when they had the opportunity to buy custom inflatable tunnels they were excited.  Sports inflatables offer some unique features other products don't.  Custom designed, inflatable tunnels can take any shape and color you want. Naturally, the Warriors wanted something with an Indian motif.  They decided on a headdress adorned in school colors.

"The Beast" Invades Youth Football Program

When football season hits, it's time to pull out all the stops when it comes to keeping team spirit high.  For one youth football league, that meant unleashing The Beast on its teams and their families.  The Beast is actually an inflatable tunnel created in the shape of a yellow cougar that players burst through as they run onto the field at home games.  And boy has it had a positive impact on the program.

TIPS AND TRICKS - Reference Guide for Buying and Using Custom Inflatables

Want an easy reference guide for buying and using inflatables effectively?  We've recently taken a "best of" selection of past LandMarketing articles and compiled them into a convenient users guide.  Complete with questions to ask, checklists and charts, this manual is a quick-read you can print and keep on hand for future inflatables purchases.  Download your free copy today!


steph signature

Stephanie Meacham

VP of Operations