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Landmarketing Newsletter

Subscribe to LandmarketingThe Quarterly Newsletter from Landmark Creations

There's no question about it. Inflatables draw crowds. But when it comes to generating new and creative ideas for the use of your event advertising balloons, it's always best to have a little help.  Landmarketing is a quarterly ezine published by Landmark Creations that delivers insightful articles on the use, care and maintenance of commercial advertising inflatables. You'll also find numerous case studies so you can learn from the successes of others.

Recent Issues of Landmarketing

From marketing to maintenance, each issue of Landmarketing provides insightful information designed to improve the overall performance and ROI of your event advertising balloons.  Feel free to browse the most recent issues. Want Creative Ideas for Using Custom Inflatables Delivered to Your Inbox Every 3 Months? Subscribe!

Landmarketing Issue 22 - Summer 2007

Posted in Landmarketing Newsletter

Landmarketing Issue 23 - Creative Inflatable Ideas You Can Use

Stephanie MeachamWelcome to Issue 22 of Landmarketing - Inflatable Marketing Ideas You Can Use

Case studies seem to be all the rage these days. And no wonder! They give excellent inspiration for creative ideas, they prove whether a product or service really works and they make for all around good reading. I guess that's why Landmarketing keeps dishing them up issue after issue. (We have 4 for you today!) To keep the stockpile full, we need your help.  If you own a Landmark Creations inflatable and have a success story to tell, we encourage you to submit your details and photos on our site.  There are 9 simple questions to complete and 2 options for sending your photos or video. That's it! Yours may be one of the companies featured in an upcoming issue of Landmarketing!

Also, if your business markets with inflatables, sells or rents them, you'll want to pay close attention to our Feature Article that points out major differences in professional inflatables and yard inflatables.

Case Studies: Creative Ways Our Customers Are Using Custom Inflatables 

Event Marketing for EPA: National Drinking Water Week

The Environmental Protection Agency's (EPA) Office of Water recently engaged in some heavy event marketing as they celebrated National Drinking Water Week. The festivities were designed to educate children and adults on issues related to the safety of drinking water as well as gain media attention for the EPA. To make the event fun, marketing materials such as multimedia games, on-site computers and more were provided for attendees. In addition, EPA staff volunteered to speak on a variety of topics related to water safety and cleanliness. The EPA's marketing agency, The Track Group, also turned to Landmark Creations to develop a mascot that would appeal to kids and adults.

Mizuno Inflatable Archway

As a sporting goods manufacturer of baseball, softball, volleyball, golf, and running equipment and apparel in the United States, Mizuno was looking for a way to improve brand recognition. Using an inflatable arch during their footwear and apparel sponsorship at the ING Georgia Marathon and Half Marathon in Atlanta, GA provided an excellent opportunity.

Lincoln Kids Triathlon Inflatable Arch

Since its debut in 2004, the Lincoln Kids Triathlon "Splash, Mash and Dash" has been a big hit with kids and parents. Created to get kids moving, the June 30th race included swimming, bicycle riding and running as its three events. Marketing / advertising opportunities were offered to sponsors to help offset costs. Race Director, Karen Lewis reported, “This year we will have an inflatable arch which we can use to promote our major sponsors of the race.

Leonard Tigers Sports Inflatable

Boosting team spirit and having loads of fun are always the goals when schools approach Landmark Creations to produce custom sports tunnels. That's because, time after time, and team after team, these creative sports inflatables drive crowds crazy.

Professional Inflatables vs. Yard Inflatables

With the introduction several years ago of yard inflatables, we've seen our share of questions about the differences in what we offer and what can be bought at a local Wal-Mart store. In an effort to clear up some confusion, we've created a comparison that will help you determine which is the right option for you.

Sincerely,

steph signature

Stephanie Meacham

VP of Operations

Landmarketing Issue 19 - Autumn 2006

Posted in Landmarketing Newsletter

Landmarketing Issue 19 - Creative Inflatable Ideas You Can Use

Stephanie MeachamWelcome to LandMarketing Autumn 2006- Inflatable Marketing Ideas You Can Use

'Tis the season! Halloween has come and gone and we're fast approaching the official launch of Holiday Season 2006 and it's slated to be B - I - G! In fact, US online retail sales this holiday season will reach $27 billion, a 23 percent increase over last year, according to Forrester Research. Are you ready to get your slice of that pie?

If you haven't done so already, it's time to pull those inflatables out and give them a good going over. Check for anything that might need repairing. Also consider the size of your inflatables inventory. Do you have enough to cover trade shows, storefronts for all locations, parades, special events and the like?  If not, you'll want to act quickly. Are you using helium inflatables during this busy season?  If so, be sure to read this issue's feature article for excellent tips.

I'll also give you the scoop on the new 2007 Landmark calendars plus invite you to test your turkey shooting skills playing Lurkey In The Straw: A Thanksgiving Day Turkey Shoot.

Wintertime Tips for Helium Inflatables

You don't see helium-filled inflatables used outdoors as frequently in the wintertime. That's because helium behaves differently as the weather turns cold.  When the temperature falls helium contracts making it difficult (but not impossible) to use.  If you need your helium inflatables for parades or for indoor fairs or exhibits patience is going to be the key.  Here are some tips that will help you remain afloat.

Case Studies: Creative Ways Our Customers Are Using Custom Inflatables

Bike Race Uses Inflatable Arch With Inflatable Mascot for Twice the Crowd Appeal

The Hotter 'N Hell bicycle race was originally created in 1982 by the Wichita Falls Bicycle Club as a way to celebrate Wichita Falls' 100-year anniversary.  It is now the largest single day 100-mile bicycle ride in the nation attracting over 10,000 racers from all across the globe.  In celebration of their 25th anniversary, the club wanted to do something truly spectacular for this year's race. That's why they teamed up with Landmark Creations, designer of inflatable mascots, arches and more.

Inflatable Advertising Helps PGA Golf Sponsor Raise Millions for Children's Charity

Years ago, Valero Energy Corporation (owners of Beacon and Ultramar Diamond Shamrock gas stations) began participating as a charitable sponsor of PGA Tournaments. In order to increase exposure of these worthwhile efforts Valero commissioned Landmark Creations to develop an inflatable advertising piece for them in the shape of a golf bag. This cold air balloon stood 20-feet high and bore the Valero logo as well as the name of the tournament: The Valero Texas Open.  It is during this tournament that the Benefit for Children Golf Classic is also held.

Happy Holidays!

Sincerely,

Stephanie Meacham

Stephanie Meacham

VP of Operations

 

Landmarketing Issue 16 - Autumn 2005

Posted in Landmarketing Newsletter

Landmarketing Issue 15 - Creative Inflatable Ideas You Can Use

Stephanie MeachamWelcome to Issue 16 of Landmarketing - Inflatable Marketing Ideas You Can Use

There's been a LOT going on around the Landmark Creations' camp since the last issue of Landmarketing. First and foremost, I'd like to introduce to you my new son, Calvin! He was born August 21 and weighed 7 pounds, 15 ounces. My how he's grown since then! Needless-to-say, Tom and I are just thrilled!

Landmark is also expecting some new arrivals (in a manner of speaking). We've doubled our manufacturing facilities and we're gearing up for new product lines. More on that in the January issue. In the meantime, we have eight really cool case studies to keep you busy. 

Creative Uses for Custom Inflatables:

All of us at Landmark Creations hope your holiday season is filled with peace, joy, happiness and everything special!

Sincerely,

Stephanie Meacham

Stephanie Meacham

VP of Operations

Landmarketing Issue 21 - Spring 2007

Posted in Landmarketing Newsletter

 Landmarketing Issue 22 - Creative Inflatable Ideas You Can Use

Stephanie MeachamWelcome to Issue 21 of Landmarketing - Inflatable Marketing Ideas You Can Use

Wow!  What a jam-packed issue we have today! Because of all your great feedback from the survey, we've made a couple of changes. The most significant is to give you even more case studies. While most people said they read the newsletter from beginning to end (thanks!), case studies were obviously one of the favorite features. Do you have a Landmark Creations inflatable you want to highlight? Give us all the details and you might be included in a future edition of Landmarketing. We also need your input on a different matter of great importance - computer games. You'll find detail in the Fun Stuff section.

In this issue you’ll find five (count 'em… five!) case studies plus an insightful checklist to use when choosing an inflatables vendor. And… drum roll please… we'll announce the winner of the iPod Shuffle!

Creative Uses for Custom Inflatables:

Playing It Safe: A Checklist for Choosing An Inflatables Vendor

Let’s face it: Inflatables are an investment, not an impulse buy.  That's why it only makes sense to purchase inflatables from long-standing companies who have proven track records with design quality, on-time delivery, customer service and more. But honestly, how would you know?  If you contacted an inflatables company (or they contacted you), how could you determine with a fair amount of certainty that your project would turn out exactly the way you wanted? find out how to choose an inflatable vendor...

And the Winner Is…

Blue iPod
First, thanks to all who took a few minutes to answer our survey about improving Landmarketing.  We promised to give away an iPod Shuffle and we have made good on our word.  Congratulations to Richard Barrett.  Richard's response?

Very nice!  I think that is the second thing I've won in my 61 years.

Maybe he's on a roll now. You'll know Richard when you see him because he'll be the one shuffling along bobbing his head with a spring in his step. Happy humming!

Sincerely,

Stephanie Meacham

Stephanie Meacham

VP of Operations

 

Landmarketing Issue 18 - Summer 2006

Posted in Landmarketing Newsletter

Landmarketing Issue 18 - Creative Marketing Ideas You Can Use

Stephanie  MeachamWelcome to Issue 18 of Landmarketing - Inflatable Marketing Ideas You Can Use

Ah! Summer!  Also known as "Inflatable Season." With more people outdoors during summertime, it only makes sense to ramp up your outdoor promotions. That means using your existing inflatables in innovative and creative ways or ordering new inflatables to add to your fleet. This newsletter can help with the former. Landmark Creations can help with the latter. Contact us today for details.

In addition to today's issue, we have two exciting releases for you to look forward to in the fall issue of Landmarketing.  Anybody who was able to get one of our prized 2006 Landmark calendars will be excited to know there's a 2007 version in the works. Yes, you'll get more Landmarks On Location inflatable marketing ideas and also more fun between our lovable mascots. Never had a Landmark calendar?  You've been missing out! Stay tuned and I'll keep you posted on when and how to get yours.

Discover Great Landmarks - Empire State Building

Last - but far from least - it's time to start pumping up your mouse-clicking finger.  You'll want to be in shape for the new release of our next animated game.  Dino and our creative engineers are at it again and there's no telling what they'll come up with.  The suspense is killing me!

Even A Girl Can Do It:  My Inflatable Installation Adventure

Often when people call Landmark they ask how difficult inflatables are to set up.  We usually tell them that basic installations require one to two people. Now, I'm not a large woman and I was able to do these set ups and take downs with minimum assistance. Don't get me wrong, I probably wouldn't attempt a rooftop installation alone and I'd certainly advise a do-it-yourselfer to get professional help for their first install.  As for tradeshows or ground installations, however, it's a very simple process and I was out to prove that once and for all.

Custom Inflatable Case Studies

Landmark Creations In The News

In a six-page spread in the June 2006 issue of Sign Builder magazine, Landmark President, Tom Meacham got some excellent coverage while discussing creative inflatables.  Outlining some of Landmark's most challenging projects, Tom talked about the Heisman Trophy, interactive inflatables. He also gave excellent advice to those trying to break into the inflatables rental business: be creative - don't follow the crowd.

A Walk Down Memory Lane - A Brief History of Landmark Creations

There are two birthdays coming up in August.  Baby Calvin (our son) is turning one and Landmark Creations will be 20!  Both are cause for dancing in the streets and both bring about an unexplainable urge to reminisce.

Enjoy this issue and I'll see you again in the fall.

Wishing You Success,

Stephanie Meacham

Stephanie Meacham

VP of Operations 

Landmarketing Issue 15 - Summer 2005

Posted in Landmarketing Newsletter

Landmarketing Issue 15 - Creative Inflatable Ideas You Can Use

Stephanie MeachamWelcome to Issue 15 of Landmarketing - Inflatable Marketing Ideas You Can Use

As the dog days of summer set in, temperatures rise and we all start to slow down just a bit. Summer presents a challenge because most of us would rather be lounging by a pool than working.

The hot weather also presents several challenges to your inflatables. In the feature article, I'll tell you how to avoid damage to your balloon during the hotter months.

I also have some new case studies for you to help generate ideas for creative ways you can use your inflatables. And, last but certainly not least, Landmark has some groundbreaking news that you're sure to be excited about. Happy reading!

Tips and Tricks: Summer Weather Hazards for Inflatables

Summer brings its own set of challenges when it comes to inflatables. Heat isn't a problem for inflatables, but storms of various sorts can certainly do major damage. The most common threat to your inflatable during the summer months however, is wind!

Inflatable Case Studies:

Calgary International Children's Festival Whale

What fun! Kids at this festival loved listening to stories from inside the belly of a whale. Children could go sit, listen and learn. A creative and fun way to reach kids!

AG Edwards Inflatable Nest Egg

Used during an ongoing promotion to help clients plan for the future, the AG Edwards Nest Egg served as a symbol reminding others to plan for the future. Because financial planning can be complicated at times, the egg helped give a more friendly "face" to a compound subject.

Under Armour Inflatable Archway

Traveling the world, the next stop for the Under Armour Arch is a marathon in Japan. Just as it did in the U.S., the arch continued drawing crowds and reinforcing product and brand awareness to an international audience. 

Landmark Creations - In The News

Athletic Business Magazine - Landmark's inflatable sports tunnels were featured in the June 2005 issue of Athletic Business Magazine. The write-up also gave details of how schools and clubs can raise money for booster activities, teams or bands by selling advertising on the inflatables.

Wishing You Success,

Stephanie Meacham

Stephanie Meacham

VP of Operations 

Landmarketing Issue 20 - Winter 2007

Posted in Landmarketing Newsletter

Landmarketing Issue 20 - Creative Inflatable Ideas You Can Use

Stephanie MeachamWelcome to Issue 20 of Landmarketing - Inflatable Marketing Ideas You Can Use

Are you still writing 2006 on your checks?  Yeah, me, too! Hopefully, looking at your new 2007 Discover Great Landmarks calendar will help you make the transition to 2007 more easily. What? You didn’t get a calendar? Well, I can take care of that! If you want a Landmark calendar or you need additional copies just email me and I’ll get them right out to you.

In this issue you’ll find three interesting inflatables case studies. Learn how the Eagan Fire Department will get a break from the blaze, the Army National Guard got racy during recruiting and the Chicago Bears broke out onto the field in style.

Can You Help Save New York? Our two international travelers, Rex and Buddy, are on their way to La Guardia Airport... and couldn't resist a little one-on-one combat. Buddy's got his biplane all gassed up and there's a special guest appearance of the 'evil' goat if you're quick enough to make it past the first level. See if you have the skill to maneuver Dino through all the action. You can tell your boss it helps get your creative juices flowing and improves your hand-to-eye coordination. You'll have a blast!

Enter To Win A Free Apple iPod Shuffle ($79 Value!) We want to make Landmarketing an even more valuable resource for you in 2007. In order to give you what you want you’ll first have to tell us what that is!  If you’ve got five-minutes to tell us what you think, we’ll offer you the chance to win an Apple iPod Shuffle valued at $79! Just answer five quick questions (most are multiple choice) letting us know what changes you’d like to see made to Landmarketing. It’s that simple!

Click over to the survey today to participate! Be sure to provide your name and email address in the last field so we can notify you if you’re the winner. Drawing to be held Feb 28, 2007.

Happy New Year!

Case Studies: Creative Ways Our Customers Are Using Custom Inflatables

The Chicago Bears Generate Excitement With Their Inflatable Sport Tunnel & AirTent

When the Chicago Bears came to Landmark Creations, they were looking for a way to get their brand in front of fans in a strong way.  One important aspect of professional sports is marketing yourself and your players well.  Since practically all other professional teams (college and high school teams, too, for that matter!) were using an inflatable sports tunnel, the Bears wanted to give it a try.

Firefighters Get A Much Needed Break With On-Site, Portable, Mobile Shelters

Firefighters have one of the most stressful and dangerous jobs on earth.  In constant fear for their lives, firefighters desperately need a place to take a break, recoup and rejuvenate during the course of putting out a blaze.  Until now, there were no portable, mobile shelters.  To date, firefighters depend on old school buses (or similar vehicles) to serve as their rehab stations: Not very comfortable or roomy.  others. Learn more about our portable shelters.

Army National Guard Custom Event Tents

When the Army National Guard wanted to increase exposure, they turned to Landmark Creations.  Taking a message of leadership, education and service to our country before schools, sporting event attendees, and parade and fair goers, the Guard really needed a way to stand out.  With custom tents, their presence is well known.

"I Want To Be An Inflatables Dealer!"

It certainly is flattering!  Anytime we get requests from businesses that want to distribute our products we take it as a testimony to the quality and service we provide.  That’s what makes it difficult to explain that we don’t have dealers - exclusive, territorial or otherwise.  Since the advent of the Internet, it’s nearly an impossible feat.  We do, however offer distributorships for those who are interested. This allows you to get the quality, custom and stock shapes you need at a discount in order to resell them to your customers.

We Need Your Feedback

Enter To Win A Free Apple iPod Shuffle ($79 Value!) We want to make Landmarketing an even more valuable resource for you in 2007.  In order to give you what you want you’ll first have to tell us what that is!  If you’ve got five-minutes to tell us what you think, we’ll offer you the chance to win an Apple iPod Shuffle valued at $79!  Just answer five quick questions (most are multiple choice) letting us know what changes you’d like to see made to Landmarketing.  It’s that simple!

Click over to the survey today to participate! Be sure to provide your name and email address in the last field so we can notify you if you’re the winner. Drawing to be held Feb 28, 2007.

Sincerely,

Stephanie Meacham

Stephanie Meacham

VP of Operations 

Landmarketing Issue 17 - Spring 2006

Posted in Landmarketing Newsletter

Landmarketing Issue 17 - Creative Inflatable Ideas You Can Use

Stephanie MeachamWelcome to Issue 17 of Landmarketing - Inflatable Marketing Ideas You Can Use

When last we met, Landmark was embarking on a company-wide expansion. I'm glad to say it has been completed. We've doubled our warehouse space and now have an increased capacity to produce larger orders with lightning fast speed! Of course, at Landmark it's all about quality (well, quality and having fun) so we've taken every precaution to keep or even exceed the exceptionally high design and production standards we've always had. If you're in the neighborhood, drop by and say, "Hi!" We'd love to show you around.

In this issue of Landmarketing, I'll bravely take on the subject of zoning and permits in our feature article. Plus I also have some more great case studies to help spark your creativity. So let's get to it!

Inflatable Case Studies:

Fowler Chevrolet Dog Inflatable Mascot

The long-time mascot of Fowler Chevrolet, Jed the Bloodhound came to life at the hands of Landmark Creations' expert artists. Jed had previously lived only in the pages of print ads until his likeness was recreated in inflatable form.  Fowler Chevy was very excited. "He looks amazing. Thank you so much for your wonderful product!"

Holly Springs Bee Tunnel Inflatable

It's homecoming, Little League style!  This mighty bee looked mighty fine representing the Holly Springs little league football team who plays as part of a community youth league.  As they set up the track for homecoming (complete with youth cheerleaders and a convertible car parade) the team was able to burst onto the field through their new inflatable tunnel (compliments of an anonymous donor).

Inflatable Golf Bag of Goodies

Valero Convenience stores sponsors a golf tournament each year in San Antonio, Texas.  While signage and other advertising they received as a sponsor were great, Valero wanted to draw some real attention to its convenience store products and corporate brand.  Landmark did them proud!

George Washington University Sports Tunnel

Inflatable tunnels aren't just for football.  This college basketball team needed a way to close off the area of the gym where players exit the locker room. So, in addition to building excitement for the players and fans, this tunnel also has a functional purpose.

Zoning Regulations (Pulling Permits) for Inflatables

The zoning of inflatable outdoor advertising falls to each, individual city.  That, in and of itself, should be enough to tell you this is a complicated issue.  Policies for using inflatables oftentimes fall under the city’s sign ordinance.  Oftentimes policies are ambiguous, referring to inflatables as “ambient” balloons or devices, which could apply to either helium or cold-air inflatables. Other cities are more specific.

Wishing You Success,

Stephanie Meacham

Stephanie Meacham

VP of Operations 

Landmarketing Issue 14 - Spring 2005

Posted in Landmarketing Newsletter

Landmarketing Issue 14 - Creative Inflatable Ideas You Can Use

Stephanie MeachamWelcome to Issue 14 of Landmarketing - Inflatable Marketing Ideas You Can Use

Welcome back to another issue of Landmarketing! Spring is always a wonderful time because it's the perfect season for using inflatables outdoors.Not too hot… not too cold.

To be sure you're ready for outdoor inflatable use, we've created a list of questions and answers about installations as well as helium inflatables.

If you're involved with school sports, you can look forward to useful tips on selling sponsor ads on your inflatable sports tunnels to generate revenue. Don't have an inflatable sports tunnel? Give us a call today! We'll set you right up. As if all that wasn't enough, you'll also find creative uses for inflatables plus the winners of our DINOawards. So without further delay… on with the show!

Guarantee Your Sponsors a Captive Audience with Sports Tunnels!

Nothing gets fans up on their feet like seeing their team explode onto the field through a custom-designed, inflatable sports tunnel. Nothing gets sponsors up on their feet like knowing all eyes are focused intently on their ad which is placed on the side of the inflatable tunnel.

Inflatable Case Studies:

STAGG® Inflatable Chili Can Replicas

During the STAGG® Chili Ski Bash, these cans provided instant brand awareness at resorts throughout Canada. During the promotion (geared toward sampling the chili and inviting skiers to enter a contest) STAGG®, in conjunction with a local radio station, gave away a trip to Cancun!

Doctor Hoy's Inflatable Pain Relief Gel Bottle Replica

Used at marathons for product promotion, this giant, inflatable bottle of Doctor Hoy's Pain Relief Gel is a great draw for crowds because of its vivid colors and detailed features. Even from a distance, the Doctor Hoy's bottle let runners and race watchers know that even their strongest pain could be relieved.

Hike for Hope's Giant Inflatable Boot on Parade

Created as the official "mascot" of the Annual Winterskol Hike for Hope, this boot helped raise money for The Children's Hospital Foundation to aid in finding a cure for Muscular Dystrophy. It did such a great job of building awareness that event coordinators plan to use it for years to come. What a worthy cause!

Inflatable FAQs

Custom Inflatables FAQ - Part I

Over the past few years we’ve found that certain questions are common when people order and install their inflatables. So, as a matter of information and convenience, we've put all these questions in a collection for you. Over the next few issues of LandMarketing, you'll find answers to Frequently Asked Questions on various inflatable topics. We'll also archive many of these FAQs on our site so you can easily find them in the future.

More Landmark In The News

Landmark Creations was highlighted in the March 2005 issue of ADvantages Magazine, a publication of the Advertising Specialty Institute. Our Mount Olympus water bottle was featured along with valuable information about the power of inflatables.

March 2005 issue of Industrial Fabric Review also features Landmark Creations. Tom Meacham gives some excellent examples and information about sculpting for the inflatables industry and other details about fabricating first-rate, top-quality inflatables.

DINOawards Winners Announced!

In the last issue of Landmarketing, Dino began celebrating the Oscars and asked that you send pictures and a brief write-up about how you've used your Landmark Creations' inflatables in action.

Wishing You Success,

Stephanie Meacham

Stephanie Meacham

VP of Operations