Every year, cities across America host the holiday-themed Jingle Bell Run, a festive 5k event designed to benefit the Arthritis Foundation. This past November, Minnesota's Twin Cities took this popular run-and-walk to a whole new level. Instead of using ordinary banners to mark the start/finish line, the local Arthritis Foundation put up something far more impressive: a huge inflatable arch.
Inflatables Deliver A Stronger Emotional
Connection for Cause Marketing
Marketing a social cause is all about building connections. Unless you successfully strike a nerve with your target audience and ignite passion for your cause, marketing efforts are likely to deliver lackluster results. The primary objective of marketing a social cause is getting others to see the value of your organization. You must keep the crusade in themedia as well as in various mediums.
From local television, radio and newspaper-sponsored events to organization outreach efforts, inflatables give you a distinctive centerpiece to rally around. What's more… marketing a social cause with inflatables accomplishes the five goals of promotion.
Almost four decades ago, the U.S. government decided to measure atmospheric deposition and study its effects on the environment. This project came to be known as the National Atmospheric Deposition Program (NADP). The primary focus is monitoring the changing chemical climate in America (for example, acid rain).
What is it they say about the cows coming home? And pigs flying? Who would have thought the inflatable varieties of these barnyard critters would help raise funds for charity? According to Viviana Durand, Project Manager for The CE Group event marketing company, it was the "adorable" factor that landed these inflatable mascots their starring role at the race.
How do you make a stand-out impression at your community's block party? Try erecting an inflatable arch.
That's what Grace Community Church did. The growing church is based in Lakewood Ranch, a bustling planned community near Sarasota, Florida. Each first Friday of the month, Lakewood hosts Music on Main, with live outdoor concerts, plentiful food, plus fun kids' activities such as games and carnival rides.
There's a certain shade of pink that, when you see it, you instantly know its meaning. The American Cancer Society wants to be sure that every fundraising and awareness event is clearly recognized by making generous use of this and other branding elements. That's just what they accomplished with an eye-catching pink and white starting line arch.
Successfully shepherding a crowd of rowdy kids is a challenge, and that's just what the team at School-a-Thon does every day at schools across the country. Needless to say, fun always works well as a motivator for children. When School-a-Thon needed a way to huddle up all the kiddos, they chose an inflatable archway to clearly mark the starting line of their popular Color-a-Thon races.
Ask Robert Roca, Director of Education and Science Programs at the New Bedford Whaling Museum, about their new inflatable mascot and you'll learn a lot about how this organization is impacting education in their community. "'Salt' is a 43-foot humpback whale," says Robert. "She will be used for special events and as part of a whale-focused education program that we are hosting for six elementary schools in New Bedford. She was first inflated for our Party for the Ocean event and two weeks later for our big summer fundraising gala.
With a backdrop of breathtaking scenery stretching 525 miles from San Francisco to Los Angeles, the California Coast Classic (CCC) is an eight-day charity ride with one goal: raising funds to battle arthritis.
Like many other events of this nature, the CCC uses a start and finish line to kick off and end the festivities. Because the start line and finish line are in two different cities, the logistics can be a tad complicated.
Unless they live near an ocean (and have extremely good timing), most adults and children will never see an actual fin whale. It's a shame, really, because they are such massive and amazing animals. That's one reason the Blue Ocean Society set out on a mission to protect marine mammals in the Gulf of Maine through education, research and conservation.