Ask Robert Roca, Director of Education and Science Programs at the New Bedford Whaling Museum, about their new inflatable mascot and you'll learn a lot about how this organization is impacting education in their community. "'Salt' is a 43-foot humpback whale," says Robert. "She will be used for special events and as part of a whale-focused education program that we are hosting for six elementary schools in New Bedford. She was first inflated for our Party for the Ocean event and two weeks later for our big summer fundraising gala.
Inflatables Deliver A Stronger Emotional
Connection for Cause Marketing
Marketing a social cause is all about building connections. Unless you successfully strike a nerve with your target audience and ignite passion for your cause, marketing efforts are likely to deliver lackluster results. The primary objective of marketing a social cause is getting others to see the value of your organization. You must keep the crusade in themedia as well as in various mediums.
From local television, radio and newspaper-sponsored events to organization outreach efforts, inflatables give you a distinctive centerpiece to rally around. What's more… marketing a social cause with inflatables accomplishes the five goals of promotion.
With a backdrop of breathtaking scenery stretching 525 miles from San Francisco to Los Angeles, the California Coast Classic (CCC) is an eight-day charity ride with one goal: raising funds to battle arthritis.
Like many other events of this nature, the CCC uses a start and finish line to kick off and end the festivities. Because the start line and finish line are in two different cities, the logistics can be a tad complicated.
Unless they live near an ocean (and have extremely good timing), most adults and children will never see an actual fin whale. It's a shame, really, because they are such massive and amazing animals. That's one reason the Blue Ocean Society set out on a mission to protect marine mammals in the Gulf of Maine through education, research and conservation.
Almost four decades ago, the U.S. government decided to measure atmospheric deposition and study its effects on the environment. This project came to be known as the National Atmospheric Deposition Program (NADP). The primary focus is monitoring the changing chemical climate in America (for example, acid rain).
What is it they say about the cows coming home? And pigs flying? Who would have thought the inflatable varieties of these barnyard critters would help raise funds for charity? According to Viviana Durand, Project Manager for The CE Group event marketing company, it was the "adorable" factor that landed these inflatable mascots their starring role at the race.
When small startup churches need a place to meet, they often congregate in whatever affordable space is available. Case in point: one of The Life Church's six campuses currently occupies a movie theater. Having a need to direct children and parents to the kids' area (and a desire to make it fun and inviting), The Life Church reached out to Landmark Creations for help.
There's a certain shade of pink that, when you see it, you instantly know its meaning. The American Cancer Society wants to be sure that every fundraising and awareness event is clearly recognized by making generous use of this and other branding elements. That's just what they accomplished with an eye-catching pink and white starting line arch.
Successfully shepherding a crowd of rowdy kids is a challenge, and that's just what the team at School-a-Thon does every day at schools across the country. Needless to say, fun always works well as a motivator for children. When School-a-Thon needed a way to huddle up all the kiddos, they chose an inflatable archway to clearly mark the starting line of their popular Color-a-Thon races.
In 2013, there was a fierce competition between NFL teams that had nothing to do with football. TEAM Coalition (working with Bud Light®) created the Bud Light Good Sport Designated Driver Challenge designed to promote responsible drinking and positive fan behavior at sports and entertainment facilities.