Race event management companyTritofinish had a problem: too many race participants. Getting everyone through a narrow starting line arch was causing delays and frustration, so they turned to Landmark Creations for a larger inflatable start and finish line — and got more than they expected.
Inflatables Are the Champions of Sports Marketing and Promotions
In sports - public relations, marketing & advertising are what drive interest. Interest drives crowds and crowds equate to press coverage, sponsorships, admission fees and more. Whether it's pro, high school or college sports marketing, getting fans in the stands is the primary goal. Without the emotional and financial support of those who love sports, team owners and schools would be left with nothing to cheer about.
Looking for more creative sports marketing ideas? View our sports inflatables gallery.
Ferocious mascots. Football helmets. School logos. We have used all these and more to design some pretty creative sports tunnels over the years. However, when we found out that Chuckey Doak High School's mascot was a knight, we had to come up with something truly fit for football royalty.
With a reputation for academic excellence, Nova Southeastern University is already pretty intimidating. Bring on their mascot, Razor the shark, and it's clear they're a team that's not easily beaten.
While Kermit™ may be the most famous amphibian in the land, Texas Christian University's college mascot — the Texas horned frog — probably runs a close second. If you've never seen one, you can just imagine what it looks like based strictly on the name.
Do one thing, and do it well — that's Thule's philosophy. It's a plan that has turned them into a leader in the sports industry, so whether you're looking for bike carriers, roof racks, or sport strollers, they're the brand you ask for.
What's it take to not only pull off a successful running event, but do it over and over again? For Tucson promoter Everyone Runs, it requires a dedicated team and top-quality equipment, and that begins with their inflatable start/finish line archway. It's the first thing runners see when they arrive for a race, and forms the focal point for all the day's activities. With that kind of visibility, the folks at Everyone Runs knew they wanted something special to represent their brand with a professional look.
After using balloons and vinyl banners draped across the street, the folks involved with the Running of the Bays decided they wanted to "look like a professional road race." That's when they contacted Landmark Creations.
The South Houston Wildcats are about more than just football. The organization helps kids boost their self-esteem, learn responsibility and teamwork, and to respect others. That's no small job, but club president Michael Gordon is up to the task. According to Gordon, "We wanted the boys to feel proud of their team," and he has a plan to accomplish that, courtesy of a giant inflatable Wildcat tunnel. With the exact look and feel of a pro stadium, this giant blue cat is definitely doing its job.
"As the marketing department, our goal is to increase fan engagement at athletic events to create a memorable experience for our fans and student athletes," says John Geren, Assistant Director of Marketing & Fan Development at the University of Arkansas. The challenge can be finding something that fans of all ages appreciate and want to interact with. How did he do it?