As avid Baylor Bears fans, Derek Wilson and his wife take tailgating pretty seriously. Their tailgate trailer has even been featured on the Tailgate Rivals TV show.
Inflatables Are the Champions of Sports Marketing and Promotions
In sports - public relations, marketing & advertising are what drive interest. Interest drives crowds and crowds equate to press coverage, sponsorships, admission fees and more. Whether it's pro, high school or college sports marketing, getting fans in the stands is the primary goal. Without the emotional and financial support of those who love sports, team owners and schools would be left with nothing to cheer about.
Looking for more creative sports marketing ideas? View our sports inflatables gallery.
When you're in the race-timing business, you get to see a lot of finish lines. The good... the bad... and, most of all, the ugly. That's why Sisu Race Timing's Rob Oates wanted something better: a big, bright, colorful inflatable archway that would set his firm apart.
Race event management companyTritofinish had a problem: too many race participants. Getting everyone through a narrow starting line arch was causing delays and frustration, so they turned to Landmark Creations for a larger inflatable start and finish line — and got more than they expected.
Nestled in the heart of West Virginia's coal country, Mingo Central High School is justly proud of its mining heritage. When the school sought a symbol to inspire its team and thrill its fans at home games, they settled on... a mine shaft. An inflatable one, that is.
In northern Minnesota, exceptionally large bass are known as "toads." So when the organizers of the International Falls Bass Championship erected an inflatable wildlife replica of the tournament's famed fish, the community quickly stepped up to give him a name. Toadzilla was born.
While Kermit™ may be the most famous amphibian in the land, Texas Christian University's college mascot — the Texas horned frog — probably runs a close second. If you've never seen one, you can just imagine what it looks like based strictly on the name.
When it came time to update their branding, the football team at Jacksonville High School didn't stop with new helmets. Instead, they wanted a way to get fans excited about the change, too, so they rolled out a new inflatable sports tunnel to show off their team spirit.
After using balloons and vinyl banners draped across the street, the folks involved with the Running of the Bays decided they wanted to "look like a professional road race." That's when they contacted Landmark Creations.