When you think of organized running, visions of fierce competitors straining to beat the best times of their opponents probably come to mind. However, running isn’t always about winning and road races aren’t only about rivalry. Just ask the members of the Pacific Road Runners Club.
Inflatables Are the Champions of Sports Marketing and Promotions
In sports - public relations, marketing & advertising are what drive interest. Interest drives crowds and crowds equate to press coverage, sponsorships, admission fees and more. Whether it's pro, high school or college sports marketing, getting fans in the stands is the primary goal. Without the emotional and financial support of those who love sports, team owners and schools would be left with nothing to cheer about.
Looking for more creative sports marketing ideas? View our sports inflatables gallery.
We really get a kick out of all the different themed road races we’ve seen lately. It seems to be a new trend that (hopefully) will continue. The Running Zone Foundation thought of a clever twist: take the race back in time.
What do you get when you cross an inflatable archway and a sports tunnel? An impressive-looking creation that gives you twice the usage of either one alone. Broken Arrow High School discovered this unique hybrid inflatable when they ordered their black and gold sports tunnel with a detachable arch/wall.
If you’ve hung around any college students, you’ve certainly noticed one thing. These young adults spend a lot of time on social media. What are they talking about? Everything from the state of politics in our country to how extremely cool the new inflatable mascot looked on their parade float.
Why do people run? Common reasons for this type of exercise include health and fitness benefits, to boost energy levels, to relieve stress and – yes – so people can eat more of the foods they love without feeling guilty. Final Stretch, an endurance sports company that puts on road races, triathlons and marathons throughout the Midwest, came up with a very clever twist on your typical race. Make chocolate the focus.
School spirit runs wild at Broken Arrow High School even before fans enter the stadium. That’s because the Tigers use an inflatable dual archway branded with their school logo. Marketing the tailgate area during football season and directing attendees to the entrance of school-sponsored events are just two of the many uses Broken Arrow High has found for its arch.
When Vision Elite Sports and Thrasher Camp President, Paul Miller opted to purchase an inflatable dome, it was originally to serve as a basecamp for events. However, Paul quickly discovered that these multifunctional tents pull double (and even triple) duty.
When the blue and white take the field, they will make a powerful statement bursting through the facemask of their new inflatable football tunnel. With the redesign of the team’s helmets, UCONN Athletics wanted to crank up their rebranding efforts by adding a sports tunnel that mirrored the new gear.
The team at Landmark Creations consists of several U of MN alumni, so we hold a special place in our hearts when it comes to one particular gopher. In 2002 we had the honor of developing the first Goldy the Gopher inflatable mascot. Eleven years later, version 2.0 has been released with pride.