With a reputation for academic excellence, Nova Southeastern University is already pretty intimidating. Bring on their mascot, Razor the shark, and it's clear they're a team that's not easily beaten.
Inflatables Are the Champions of Sports Marketing and Promotions
In sports - public relations, marketing & advertising are what drive interest. Interest drives crowds and crowds equate to press coverage, sponsorships, admission fees and more. Whether it's pro, high school or college sports marketing, getting fans in the stands is the primary goal. Without the emotional and financial support of those who love sports, team owners and schools would be left with nothing to cheer about.
Looking for more creative sports marketing ideas? View our sports inflatables gallery.
If the streets of Corpus Christi look a little deserted this Friday night, it's probably because everyone is cheering on their favorite team. This town takes their football seriously, and the Tuloso Midway Warriors are up to the challenge. Not only do they play a top-notch game, but they love to put on a show, and that starts with an attention-grabbing run onto the field. They knew a giant inflatable helmet would help set the tone for a fantastic game, so they turned to Landmark Creations.
When you think of organized running, visions of fierce competitors straining to beat the best times of their opponents probably come to mind. However, running isn’t always about winning and road races aren’t only about rivalry. Just ask the members of the Pacific Road Runners Club.
What's it take to not only pull off a successful running event, but do it over and over again? For Tucson promoter Everyone Runs, it requires a dedicated team and top-quality equipment, and that begins with their inflatable start/finish line archway. It's the first thing runners see when they arrive for a race, and forms the focal point for all the day's activities. With that kind of visibility, the folks at Everyone Runs knew they wanted something special to represent their brand with a professional look.
Fall in Texas is all about football. Few can resist the allure of Friday night lights as high school teams snap the ball and crack some helmets to the roar of faithful crowds. Team spirit on this level is nothing to jeopardize, so when the Denison Yellow Jackets Athletic Boosters needed to update their inflatable tunnel, they called on Landmark yet again. Being impressed with the quality and durability of their previous tunnel, they were looking for a repeat performance from Landmark Creations.
If you’ve hung around any college students, you’ve certainly noticed one thing. These young adults spend a lot of time on social media. What are they talking about? Everything from the state of politics in our country to how extremely cool the new inflatable mascot looked on their parade float.
"As the marketing department, our goal is to increase fan engagement at athletic events to create a memorable experience for our fans and student athletes," says John Geren, Assistant Director of Marketing & Fan Development at the University of Arkansas. The challenge can be finding something that fans of all ages appreciate and want to interact with. How did he do it?
All hail the purple… eagle? Yep! Niagara University wanted to transform their school mascot (Monte the purple eagle) into a giant, 20-foot-tall inflatable. We were happy to oblige.
While Monte is regularly seen cheering on the hockey and basketball team, and roaming about the grounds, the university wanted an inflatable mascot that could literally and figuratively create a larger presence of school spirit on campus. Bill Newton, Assistant Director of Campus Activities, explains, "We wanted to get the attention of our students, faculty, staff, and other members of the campus community, including our guests, prospective students and families, and all of our Purple Eagles fans."
When Vision Elite Sports and Thrasher Camp President, Paul Miller opted to purchase an inflatable dome, it was originally to serve as a basecamp for events. However, Paul quickly discovered that these multifunctional tents pull double (and even triple) duty.