We really get a kick out of all the different themed road races we’ve seen lately. It seems to be a new trend that (hopefully) will continue. The Running Zone Foundation thought of a clever twist: take the race back in time.
Inflatables Are the Champions of Sports Marketing and Promotions
In sports - public relations, marketing & advertising are what drive interest. Interest drives crowds and crowds equate to press coverage, sponsorships, admission fees and more. Whether it's pro, high school or college sports marketing, getting fans in the stands is the primary goal. Without the emotional and financial support of those who love sports, team owners and schools would be left with nothing to cheer about.
Looking for more creative sports marketing ideas? View our sports inflatables gallery.
What do you get when you cross an inflatable archway and a sports tunnel? An impressive-looking creation that gives you twice the usage of either one alone. Broken Arrow High School discovered this unique hybrid inflatable when they ordered their black and gold sports tunnel with a detachable arch/wall.
A run through the trails is not a walk in the park. The folks at Muddy Monk never intended for their race to take place on smooth pavement or freshly raked paths. Just the opposite: Muddy Monk trail runs are designed to push you to your limits.
Why do people run? Common reasons for this type of exercise include health and fitness benefits, to boost energy levels, to relieve stress and – yes – so people can eat more of the foods they love without feeling guilty. Final Stretch, an endurance sports company that puts on road races, triathlons and marathons throughout the Midwest, came up with a very clever twist on your typical race. Make chocolate the focus.
School spirit runs wild at Broken Arrow High School even before fans enter the stadium. That’s because the Tigers use an inflatable dual archway branded with their school logo. Marketing the tailgate area during football season and directing attendees to the entrance of school-sponsored events are just two of the many uses Broken Arrow High has found for its arch.
When it comes to college life, it's not all books and exams. There's lots of fun to be had, too. Michelle Froese, Missouri University Marketing Manager, understands that and was looking for a way to create a sense of excitement and tradition for the campus community. That's when she approached Landmark Creations about producing an inflatable mascot… or at least part of one.
When the blue and white take the field, they will make a powerful statement bursting through the facemask of their new inflatable football tunnel. With the redesign of the team’s helmets, UCONN Athletics wanted to crank up their rebranding efforts by adding a sports tunnel that mirrored the new gear.
The team at Landmark Creations consists of several U of MN alumni, so we hold a special place in our hearts when it comes to one particular gopher. In 2002 we had the honor of developing the first Goldy the Gopher inflatable mascot. Eleven years later, version 2.0 has been released with pride.
"Every kid in the town wants to run through the [inflatable football] tunnel when they get older," said Sam Baker, Head Waconia High School Football Coach.