Inflatable Advertising Helps DNT Media's Clients Achieve Their Marketing Goals
DNT Media Discovers the Power of Promotional Inflatables
Everywhere you look, you see advertising. And, if you're like most people, you ignore it. One reason is that we are bombarded with marketing messages on an ongoing basis.
Some estimates range from 2,000 to 3,000 exposures per day. Another reason advertising has become less effective is because it lacks creativity.
In a marketplace filled with the same old approaches, it is easy for people to overlook attempts to get their attention. This is precisely why DNT Media was created.
"We are continually dissatisfied with the lack of creativity and blue-sky thinking that abounds in today's marketplace," comments DNT Art Director Tiffany Walt O'Brien. "Our ability to develop a unique plan and provide accurate leadership is how we make market leaders."
This progressive marketing company discovered the power of inflatable advertising and decided to put it to the test. What drew them to this medium? "We have only recently started using promotional inflatables for large conventions and tradeshows. At tradeshows, especially, inflatable advertising is a must to stand out from literally hundreds of other brands that are trying to do the same thing you are. They draw attention and evoke a sense of wonder and curiosity!"
From small startups to Fortune 500 conglomerates, promotional inflatables are proving themselves to be worthy of the trust of DNT Media and many other agencies. That's because they function using a simple inflatable advertising success formula: stand apart from the crowd, evoke curiosity and cause onlookers to stop in their tracks.
Featured in Landmarketing Issue 40
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Oakland County Parks' Inflatable Arch Turns Heads
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Bruce High's Inflatable Sports Tunnel Brings Fans to Their Feet
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Landmarketing Issue 40 - Winter 2012
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Inflatable Life-Size Shark Replica Teaches Kids About Nature
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Outdoor Inflatable Art by David Byrne Tight Spot Inflatable Globe
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Cabela's Celebrates Pheasant Season with an Inflatable Wildlife Replica
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Barneys New York Introduces Gaga's Workshop with Cold-Air Inflatable Characters
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Clayton Homes Brings in Inflatable Character Slash Gordon to Cut Prices During Weekend Events
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What Others Say About Landmark Creations
"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."
- B. Eble, Hot Stuff Foods
"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."
- Sam Abbitt, Savage Race
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic
"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."
- Sean Conway, Arch and Loop
"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."
- W. Forrestal, Apex Sports Authority
“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”
- B. Campbell, Enterprise Beverage Group, LLC