O'Reilly Inflatable Battery: Custom Inflatable Advertising Balloons Make A Big Impression

O'Reilly's Inflatable Battery Drives Awareness to the SuperStart Brand

O'Reilly Battery is one of the largest specialty retailers of automotive aftermarket parts, tools, supplies, equipment and accessories in the U.S.

Serving do-it-yourselfers as well as pros, they needed a creative way to rise above traditional branding methods. After all, when one of your brand names is SuperStart, you need a super way to promote products.

That's why O'Reilly Auto Parts chose a custom inflatable battery for their on-site events.

At 15-feet tall, this giant, custom inflatable stops customers in their tracks with curiosity opening the door for a conversation about the differences between SuperStart and other batteries. And it works wonderfully not only at retail locations, but also on the road. O'Reilly Battery has used inflatable advertising at motor sports events including NASCAR and NHRA as well as grand openings for new stores to build branding and awareness of the SuperStart name. What success have they had? According to company officials, "We are still in the early phrases, but [inflatable advertising] has really helped drive awareness and attention to the battery category. Most people stop and ask about SuperStart."

Suffice it to say, this custom inflatable has really "charged" O'Reilly's branding efforts!

automotive industry inflatables, inflatable tents, trade show displays, Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40