Inflatable Mascot Propane Tank Doubles Sales

Gas Station Doubles Sales Thanks to Inflatable Mascot

When you own / operate a gas station, customers generally think of you for fuel and perhaps sodas or candy. Often, however, other services might be forgotten because they aren't needed as regularly. This is precisely what Kless Boys experienced.

Any marketer will tell you that the cure for forgotten services (or products) is to put them right in front of the customer. That's why Kless Boys commissioned Landmark Creations to develop "Gassy," their inflatable mascot propane tank.

Co-owner Mark Kless explains, "With the help of Tom, we were able to modify one of Landmark Creations' existing inflatable propane tank designs to perfectly fit the needs of our promotion. The new inflatable (which we have affectionately named Gassy) draws attention from the road traffic that passes our business."

"Propane sales have more than doubled since we plugged Gassy in!"

Standing proudly by the roadside, Gassy can't help but be seen. As customers drive in to fill up their gas tanks, they are also reminded to bring their propane tanks on the next visit. Amazing what a 12-foot-tall, smiley-faced inflatable can do!

Invest a little … earn a lot. Seems like a no-brainer, wouldn't you say?

automotive industry inflatables, inflatable tents, trade show displays, Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company