Suzuki Dealership Increases Sales With Inflatable Mando Mascot

Mando the Inflatable Mascot Sells Suzukis

Over the course of several months, Suzuki car dealer, Pete Sanchez, and his young artist friend developed the concept for a mascot they could use in several ways. The reality of their efforts was Mando the tiger.

He started out as a costume and then moved into a caricature that stands in front of the children's play area at Katy Mills Mall (the most visited area of the mall since its grand opening in may of 07). But Mando didn't stop there. Next he was transformed (with the help of Landmark Creations) into an inflatable mascot that towered 20 feet high.

This custom inflatable balloon was produced with exacting detail and was identical to the other images of Mando found in the town of Katy Mills, which helped keep their branding in tact. Mando has now taken his place on the roof of the Suzuki dealership where he is a permanent resident.

Did the inflatable mascot accomplish the goals Sanchez laid out? Absolutely! He wanted visibility and recognition and, as Sanchez exclaims, "We have a landmark!" (We think that should be Landmark with a capital "L.") With his new custom inflatable balloon, the Suzuki dealership has created an icon that people look for as they travel back and forth in the area. And giving directions to the dealership is easier than ever.They just tell customers to look for the massive tiger on the roof!

automotive industry inflatables, inflatable tents, trade show displays, Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.