Inflatable Product Replica Earns Top-of-Mind Awareness for Tire Dealer

Ed Chaney Tire Center’s Inflatable Product Replica Keeps Him “Top of Mind”

Pop Quiz: When do people buy tires? Answer? Whenever they need them. There is no tire season or scheduled time to buy as there is with Christmas gifts or weekly groceries. Because there is no way to predict when drivers will need new tires, you have to market your business continually.

Top-of-mind awareness is what drives Ed Chaney’s tire business, and he’s smart enough to realize what that means: promote your company at all times so that when someone has a blowout, notices worn tread or decides they want snow tires, they think of you first… you are at the top of their mind.

Ed explains his process and why he decided to incorporate a cold-air inflatable into his marketing plan. “We support our community through sponsorships, and in the past we have put a banner or table at an event. Now we can place the inflatable in a high traffic area and have a 24/7, larger-than-life representative on site.

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

Class dismissed.

automotive industry inflatables, inflatable tents, trade show displays, Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"

- Holly Vittengl, Gladiator Assault Challenge

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University