Inflatable Product Replica Provides Photo Ops Through Event Marketing
An Inflatable Product Replica Means Never Paying to Promote Another Brand
Does this sound like you? "We have always rented inflatables for our events mostly from manufacturers. We were paying to promote other brands."
Like many small businesses, it seems logical at first to rent large promotional items instead of buying your own. However, the problem with this approach is that those other inflatables are generic.
While rented inflatables might depict a product like yours, they won't give you the brand recognition these marketing balloons are famous for instilling. Gipson's Tire Pros found this out and, once they realized the advantage of owning their own custom inflatable product replica, their event marketing got a shot in the arm.
Owner Hootie Gipson explains: "This year we decided it was time to start using an inflatable with our name on it. We can put our brand front and center. We used our inflatable for the first time recently and found that folks loved taking photos in front of it and really drew the crowd over to our booth area. We were very pleased with the way it displays our brand."
And because those photos inevitably end up on social media, Gipson also gets a wonderful little viral effect. Want some?
automotive industry inflatables, inflatable tents, trade show displays, Featured in Landmarketing Issue 60
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Inflatable Mascot Brings Larger-Than-Life Presence to School Sporting Events
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Big Gorilla Auto Sales Inflatable Mascot
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Kankakee Auto Recyclers Inflatable Advertising Blimp
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Inflatables Draw More Foot Traffic to Your Tradeshow Booth
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Suzuki Dealership Increases Sales With Inflatable Mando Mascot
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O'Reilly Inflatable Battery: Custom Inflatable Advertising Balloons Make A Big Impression
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Inflatable Archway Directs the Way for Children in Local Church
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Landmarketing Issue 50 - Summer 2014
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Precision Tune's Giant Tire-Shaped Inflatable Reinforces Branding
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Trax Tires Uses an Inflatable Billboard & RC Vehicle to Make an Impression
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Inflatable Arch Ushers Motorcycle Riders to Weekly Gatherings
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Inflatable Stage Props Add Fun to Neon Trees' Concert Tour
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Marlin Character Inflatable Costume Keeps Customers Happy
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Inflatable Product Replica Earns Top-of-Mind Awareness for Tire Dealer
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Landmark on Location: Art Under a Bridge
View More "Automotive Industry Inflatables" Articles
What Others Say About Landmark Creations
“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”
- B. Hoffman, Hydra-Flex
The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.
- J. Werth, Ivar's Restaurant
"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."
- Michelle Froese, Missouri University
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
- Laura Repreza, KTLM Telemundo 40
"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."
- Oneyda Cuevas, Hope Through Grace, Inc.
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company