Inflatable Product Replica Provides Photo Ops Through Event Marketing
An Inflatable Product Replica Means Never Paying to Promote Another Brand
Does this sound like you? "We have always rented inflatables for our events mostly from manufacturers. We were paying to promote other brands."
Like many small businesses, it seems logical at first to rent large promotional items instead of buying your own. However, the problem with this approach is that those other inflatables are generic.
While rented inflatables might depict a product like yours, they won't give you the brand recognition these marketing balloons are famous for instilling. Gipson's Tire Pros found this out and, once they realized the advantage of owning their own custom inflatable product replica, their event marketing got a shot in the arm.
Owner Hootie Gipson explains: "This year we decided it was time to start using an inflatable with our name on it. We can put our brand front and center. We used our inflatable for the first time recently and found that folks loved taking photos in front of it and really drew the crowd over to our booth area. We were very pleased with the way it displays our brand."
And because those photos inevitably end up on social media, Gipson also gets a wonderful little viral effect. Want some?
automotive industry inflatables, inflatable tents, trade show displays, Featured in Landmarketing Issue 60
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Inflatable Mascot Brings Larger-Than-Life Presence to School Sporting Events
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Big Gorilla Auto Sales Inflatable Mascot
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Kankakee Auto Recyclers Inflatable Advertising Blimp
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Inflatables Draw More Foot Traffic to Your Tradeshow Booth
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Suzuki Dealership Increases Sales With Inflatable Mando Mascot
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O'Reilly Inflatable Battery: Custom Inflatable Advertising Balloons Make A Big Impression
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Inflatable Archway Directs the Way for Children in Local Church
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Landmarketing Issue 50 - Summer 2014
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Precision Tune's Giant Tire-Shaped Inflatable Reinforces Branding
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Trax Tires Uses an Inflatable Billboard & RC Vehicle to Make an Impression
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Inflatable Arch Ushers Motorcycle Riders to Weekly Gatherings
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Inflatable Stage Props Add Fun to Neon Trees' Concert Tour
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Marlin Character Inflatable Costume Keeps Customers Happy
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Inflatable Product Replica Earns Top-of-Mind Awareness for Tire Dealer
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Landmark on Location: Art Under a Bridge
View More "Automotive Industry Inflatables" Articles
What Others Say About Landmark Creations
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School
"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."
- Greg Stone, Peach Tree Healthcare
"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"
- Art Boulet, Muddy Monk
The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.
- J. Werth, Ivar's Restaurant
"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."
- April Lo, SKA Events
"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."
- Karen Klevesahl, SMET Construction