Cold-Air Inflatables, Perfect for Grabbing Attention on Mobile Marketing Tours

Manhattan Oil's Cold-Air Inflatable Revved Up Their Mobile Marketing Events

Performance. Speed. Freedom. Harley riders are known for their love of the open road. They also have a reputation as being fanatical about their bikes. No wonder they trust products like Manhattan Oil's Liquid Horsepower (LHP) octane booster and fuel treatment.

To make sure it keeps its name in front of its customers, Manhattan Oil decided to take it to the streets.

With the help of Landmark Creations, Manhattan Oil was equipped with an eight-foot-tall inflatable product replica that exactly matched its bottle. During tradeshows, bike rallies at Harley dealerships and other mobile marketing events, Manhattan Oil displayed its cold air inflatable to reinforce its brand. Gaining product awareness was tops on its marketing wish list, and this colorful, larger-than-life replica got the job done.

Gaining more recognition, lots of positive comments and even some press coverage on local TV and radio stations and in local papers is great. But, knowing they could quickly deflate, pack and ship their cold-air inflatable to the next mobile marketing event was even better! (OK, maybe not, but it sure makes life on the road a whole lot easier.)

Featured in Landmarketing Issue 28

View More "Automotive Industry Inflatables" Articles

Custom Inflatable Arch Drives Awareness for Polaris Off-Road Vehicles

Inflatable Tent Helps Manufacturer Stand Out at Trade Shows

Inflatable Arch Gets Down & Dirty at Mud Events

Inflatable Mascot Propane Tank Doubles Sales

What Others Say About Landmark Creations

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race