Cold-Air Inflatables, Perfect for Grabbing Attention on Mobile Marketing Tours

Manhattan Oil's Cold-Air Inflatable Revved Up Their Mobile Marketing Events

Performance. Speed. Freedom. Harley riders are known for their love of the open road. They also have a reputation as being fanatical about their bikes. No wonder they trust products like Manhattan Oil's Liquid Horsepower (LHP) octane booster and fuel treatment.

To make sure it keeps its name in front of its customers, Manhattan Oil decided to take it to the streets.

With the help of Landmark Creations, Manhattan Oil was equipped with an eight-foot-tall inflatable product replica that exactly matched its bottle. During tradeshows, bike rallies at Harley dealerships and other mobile marketing events, Manhattan Oil displayed its cold air inflatable to reinforce its brand. Gaining product awareness was tops on its marketing wish list, and this colorful, larger-than-life replica got the job done.

Gaining more recognition, lots of positive comments and even some press coverage on local TV and radio stations and in local papers is great. But, knowing they could quickly deflate, pack and ship their cold-air inflatable to the next mobile marketing event was even better! (OK, maybe not, but it sure makes life on the road a whole lot easier.)

Featured in Landmarketing Issue 28

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What Others Say About Landmark Creations

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- J. Doyle, Scenery First

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's