Fast, friendly and wet… few things could be a more appropriate representative of a speedy car wash than a marlin. That's precisely why Car Wash Express chose this creature as its front man (front fish?).
Standing about eight-feet tall, the marlin costume is the latest addition to the marketing department of this high-volume wash.
While their new character inflatable costume has only been in use a short while, she has already made an impact. Brett Meinberg, President of Car Wash Express, tells us, "We have not had [our inflatable mascot] long, but people already love it, and when we do not have it out, they ask for it."
With a primary goal of branding the washes, Brett has plans to use his new inflatable street side to capture the attention of passersby. In addition, entertaining kids who visit one of the five Car Wash Express locations with their parents is also in the works.
Is it possible to form an opinion of an inflatable mascot in a short time frame? Sure it is. "This is the best marketing investment I have ever made. This thing is just plain amazing!" We agree 100%.