Custom Inflatable Bottle Makes a Splash at the Super Bowl

Custom Inflatable Replica Boosts Awareness, Engagement, and Sales For GameDay Vodka

When the folks at GameDay Vodka launched their latest bottle design, they faced a unique challenge.

GameDay targets the sports fan market, so they usually sell their super-smooth vodka in 750ml bottles adorned with classic team colors. But this brand-new bottle marked a dramatic departure. It was matte black, sleek and sophisticated, with an upscale, elegant vibe.

The company planned to debut their new bottle at Super Bowl LV, where GameDay Vodka would serve as the exclusive pour of the Tampa Bay Host Committee. But they needed an eye-popping way to grab interest and attention – a "disruptive and buzz-worthy piece," according to Giuliana Rossi, Director of Marketing Strategy.

So, they turned to Landmark Creations.

With Rossi's guidance, Landmark created a custom inflatable replica, perfectly capturing the black bottle's classy look. Realistic in every detail, the giant inflatable bottle measures a full six feet wide and a whopping 20 feet tall.

According to Rossi, the inflatable replica caused a considerable stir at the Big Game 2021. It "improved foot traffic," she says, along with "social media engagement, new business opportunities, brand awareness, press coverage," and more.

Since then, the custom inflatable has made an impact at other events. And, apparently, it has helped increase sales as well. "To our surprise," reports Rossi, "the matte black bottle has outsold all other team-color-specific bottles!"

Featured in Landmarketing Issue 63

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What Others Say About Landmark Creations

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University