Giant Inflatable Tent Becomes Focal Point of Festival
Inflatable Tent Becomes an Instant Attraction at National Comedy Festival
Because Red Moon Marketing specializes in results-driven programs using eye-catching creativity, they are well aware of the powerful impact inflatables can have.
When you're promoting a client (in this case, Southern Comfort) at a crowded national event, having a focal point is critical so you can interact with as many people as possible. This is precisely why Red Moon opted to use an inflatable tent as Southern Comfort's display at the Oddball Comedy Festival.
Vice President Greg Luehrs explains, "The Southern Comfort inflatable spider tent became an instant attraction for fans attending the festival. Red Moon tours around the U.S. to 18 markets, fueling the crowds with the signature fruit and spice liqueur beverage, and had to have a proper venue to provide an interactive experience for attendees along the way."
The bright colors and enormous size made it easy for people to see the tent from a distance. On a sunny afternoon, the inflatable also provided some welcome shade.
"Foot traffic was always steady from open to close, which led to increased product sales. The feedback we received on our display is fantastic and it all starts with the first thing they see, the SOCO Spider Inflatable!"
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What Others Say About Landmark Creations
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School
“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”
- B. Gerety, Veryfine Products, Inc.
"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"
- Scott Adams, Liquid Box Inc.
"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."
- Karen Klevesahl, SMET Construction
"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."
- Jackie Allen, March of Dimes
"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."
- Mike Hennessy, Carnegie Science Center