Cold-Air Inflatable Product Replica Draws Crowds at Events

Cold-Air Inflatable Helps Launch New Product Line Through Event Marketing

Pop quiz! When event marketing is a major part of your promotional plan, and you want to get the word out about your new line, what’s the best investment you can make? Answer: an inflatable product replica, of course.

Montauk Brewing Company agrees. According to Co-Founder Vaughan Cutillo, “We want to spread the word that Montauk Brewing Company is launching new 12-ounce cans [and] the inflatable is perfect for this.”

As he explains, “It really does stand out in a crowd. People love the inflatable [product replica]. It is exactly like our new cans and it draws the right kind of attention.”

When traveling the marketing circuit, Montauk’s new cold-air inflatable Driftwood Ale beer can makes an impressive stand at beer festivals, beer-tasting events, trade shows, parades and other events.

Best of all, it ended a longtime ordeal for the promotional team. “The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

Featured in Landmarketing Issue 49

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What Others Say About Landmark Creations

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center