Creative Advertising Helps Enhance TV Coverage for Sutter Home
What Do Giant Advertising Inflatables, Hamburgers and Wine Have in Common?
They all played an essential part in enhancing the television coverage of Sutter Home's Build A Better Burger Recipe National Contest and Cook-off. The winery thought this form of creative advertising would work well because, "The event was covered by TV and we wanted a strong logo appearance."
With brand recognition being a primary goal, Sutter Home chose Landmark Creations to develop their 12-foot by three-foot wine bottles in Merlot, Zinfandel, Cabernet Sauvignon and Chardonnay. In striking detail, the bottles were identical to those found on store shelves across the country.
This past May, the giant advertising inflatables were part of the 16th annual event that drew contestants nationwide to compete for a $50,000 grand prize. The winner also received the honor of having their recipe included in future editions of the Build A Better Burger book.
The inflatable bottles provided an excellent photo op for the media as well as offering constant reinforcement. The end result? Sutter Home was pleased to report they did what they set out to do and "achieved a high level of recognition at the event."
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Fort Worth Falcons Inflatable Youth Football Tunnel
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Landmarketing Issue 21 - Spring 2007
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Wine Bottle Product Replica Stands Above the Crowd
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Not Moonshine, Just an Amazingly Realistic Inflatable Product Replica
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Sapporo's Giant Inflatable Beer Bottle at Cherry Blossom Festival
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Cuppy's Coffee Kiosks Increase Sales with Inflatable Costumes
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Inflatable Product Replica Draws Attention and Increases Sales
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Giant Inflatable Tent Becomes Focal Point of Festival
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Inflatable Balloon Guy Stars In Television Commercial
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What Others Say About Landmark Creations
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School
"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"
- Scott Adams, Liquid Box Inc.
"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."
- J. Doyle, Scenery First
"People love the inflatable! It's been a great photo op for History Center guests."
- Laura Geffre-Rick, Minnesota Historical Society
"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."
- R. Stever-Zeitlin, General Mills
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company