Creative Advertising Helps Enhance TV Coverage for Sutter Home

What Do Giant Advertising Inflatables, Hamburgers and Wine Have in Common?

They all played an essential part in enhancing the television coverage of Sutter Home's Build A Better Burger Recipe National Contest and Cook-off. The winery thought this form of creative advertising would work well because, "The event was covered by TV and we wanted a strong logo appearance."

With brand recognition being a primary goal, Sutter Home chose Landmark Creations to develop their 12-foot by three-foot wine bottles in Merlot, Zinfandel, Cabernet Sauvignon and Chardonnay. In striking detail, the bottles were identical to those found on store shelves across the country.

This past May, the giant advertising inflatables were part of the 16th annual event that drew contestants nationwide to compete for a $50,000 grand prize. The winner also received the honor of having their recipe included in future editions of the Build A Better Burger book.

The inflatable bottles provided an excellent photo op for the media as well as offering constant reinforcement. The end result? Sutter Home was pleased to report they did what they set out to do and "achieved a high level of recognition at the event."

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What Others Say About Landmark Creations

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM