Marketing a social cause is all about building connections. Unless you successfully strike a nerve with your target audience and ignite passion for your cause, marketing efforts are likely to deliver lackluster results. The primary objective of marketing a social cause is getting others to see the value of your organization.; You must keep the crusade in the media as well as in various mediums. From local television, radio, and newspaper-sponsored events to organization outreach efforts, inflatables give you a distinctive centerpiece to rally around. What's more… marketing a social cause with inflatables accomplishes the five goals of promotional marketing.