Inflatable Archway Helps Brand the Komen South Florida Race for the Cure
Local Affiliate for Komen Race for the Cure Uses Inflatable Archway for Breast Cancer Fundraising in Florida
Battling a disease that affects so many women nationwide takes help from affiliates across the country.
As part of the world's largest and most progressive grassroots network fighting breast cancer, the South Florida affiliate of the Komen Race for the Cure has invested over $11.6 million in community breast-health programs in the local area, 75% of which stayed in South Florida.
Valentine Joseph, Director of Affiliate Operations, said, "We used our inflatable [archway] at a 5K Walk to benefit breast cancer education, screening, treatment and research. [It was located at the] 22nd annual Komen South Florida Race for the Cure - Kids & Tots Run start line.
"The visual effect was wonderful and worked well for photo opportunities. We noticed an increase in press photographs near the inflatable setup, and that helped us with brand exposure."
When representing the oldest educational fundraiser of its kind in the southeast U.S., it's important to get the branding right. Because Landmark Creations had previous experience and was familiar with the Komen brand, we were able to help make this year's race one of the best.
Featured in Landmarketing Issue 45
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Landmarketing Issue 45 - Spring 2013
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What Others Say About Landmark Creations
"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."
- April Lo, SKA Events
“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”
- P. Donaldson, American Cancer Society
"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."
- Mason-Harrison, Jarrard Enterprises
"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"
- Holly Vittengl, Gladiator Assault Challenge
"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."
- Greg Stone, Peach Tree Healthcare
"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"
- Art Boulet, Muddy Monk