Inflatable Archway Helps Brand the Komen South Florida Race for the Cure

Local Affiliate for Komen Race for the Cure Uses Inflatable Archway for Breast Cancer Fundraising in Florida

Battling a disease that affects so many women nationwide takes help from affiliates across the country.

As part of the world's largest and most progressive grassroots network fighting breast cancer, the South Florida affiliate of the Komen Race for the Cure has invested over $11.6 million in community breast-health programs in the local area, 75% of which stayed in South Florida.

Valentine Joseph, Director of Affiliate Operations, said, "We used our inflatable [archway] at a 5K Walk to benefit breast cancer education, screening, treatment and research. [It was located at the] 22nd annual Komen South Florida Race for the Cure - Kids & Tots Run start line.

"The visual effect was wonderful and worked well for photo opportunities. We noticed an increase in press photographs near the inflatable setup, and that helped us with brand exposure."

When representing the oldest educational fundraiser of its kind in the southeast U.S., it's important to get the branding right. Because Landmark Creations had previous experience and was familiar with the Komen brand, we were able to help make this year's race one of the best.