Inflatable Mascot Cows & Pigs Highlight National 5K Fun Run For Charity
Inflatable Characters Improved Visibility Of Country-Themed 5K Race
What is it they say about the cows coming home? And pigs flying? Who would have thought the inflatable varieties of these barnyard critters would help raise funds for charity?
According to Viviana Durand, Project Manager for The CE Group event marketing company, it was the "adorable" factor that landed these inflatable mascots their starring role at the race.
A fundraiser for Big Brothers/Big Sisters, this 5K road race took the form of an eight-city tour that spanned two months (from September to November). The country theme demanded cute pigs, piglets and cows to draw attention to the race and add yet one more element of cuteness.
An excellent backdrop for the event, these inflatable mascots were a big hit with the kids and offered a social media magnet (people just couldn't help taking pics and sharing them all over the Net).
While The CE Group could have used other materials for their animals, the fact that inflatables travel so well and make a huge impact gave them the edge. At the end of the tour, the Country Run raised over $1 million for its cause. That's something to squeal about!
Featured in Landmarketing Issue 53, Featured in Landmarketing Issue 52
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Landmarketing Issue 52 - Winter 2015 -
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What Others Say About Landmark Creations
“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”
- Lelia King, Charlotte Center City Partners
"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"
- Scott Adams, Liquid Box Inc.
"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."
- Mason-Harrison, Jarrard Enterprises
"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."
- Karen Klevesahl, SMET Construction
"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."
- Sean Conway, Arch and Loop
"People love the inflatable! It's been a great photo op for History Center guests."
- Laura Geffre-Rick, Minnesota Historical Society





