Inflatable Mascot Cows & Pigs Highlight National 5K Fun Run For Charity

Inflatable Characters Improved Visibility Of Country-Themed 5K Race

What is it they say about the cows coming home? And pigs flying? Who would have thought the inflatable varieties of these barnyard critters would help raise funds for charity?

According to Viviana Durand, Project Manager for The CE Group event marketing company, it was the "adorable" factor that landed these inflatable mascots their starring role at the race.

A fundraiser for Big Brothers/Big Sisters, this 5K road race took the form of an eight-city tour that spanned two months (from September to November). The country theme demanded cute pigs, piglets and cows to draw attention to the race and add yet one more element of cuteness.

An excellent backdrop for the event, these inflatable mascots were a big hit with the kids and offered a social media magnet (people just couldn't help taking pics and sharing them all over the Net).

While The CE Group could have used other materials for their animals, the fact that inflatables travel so well and make a huge impact gave them the edge. At the end of the tour, the Country Run raised over $1 million for its cause. That's something to squeal about!

Featured in Landmarketing Issue 53, Featured in Landmarketing Issue 52

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What Others Say About Landmark Creations

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- J. Doyle, Scenery First

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills