National Atmospheric Deposition Program Uses Custom Inflatable for Cause Marketing

National Atmospheric Deposition Program Celebrates 38 Years With Custom Inflatable

Almost four decades ago, the U.S. government decided to measure atmospheric deposition and study its effects on the environment.

This project came to be known as the National Atmospheric Deposition Program (NADP). The primary focus is monitoring the changing chemical climate in America (for example, acid rain).

Since then, this work has gone global with the International Conference on Acid Deposition. In 2015, for the first time in 38 years, the conference returns to the United States.

While this is serious work, Lisa Volk, Business and Financial Coordinator for the conference, said, "We wanted to make a statement at our conference — something fun for the attendees at a scientific conference." The custom inflatable raindrop was just the thing to draw attention to this type of cause marketing and boost attention via social sharing. "Attendees had fun — people took their pictures with it."

I'm sure they did. At 20 feet high, it's hard to miss this giant display. Which is, after all, the point, right?

Featured in Landmarketing Issue 56

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What Others Say About Landmark Creations

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins