National Atmospheric Deposition Program Uses Custom Inflatable for Cause Marketing

National Atmospheric Deposition Program Celebrates 38 Years With Custom Inflatable

Almost four decades ago, the U.S. government decided to measure atmospheric deposition and study its effects on the environment.

This project came to be known as the National Atmospheric Deposition Program (NADP). The primary focus is monitoring the changing chemical climate in America (for example, acid rain).

Since then, this work has gone global with the International Conference on Acid Deposition. In 2015, for the first time in 38 years, the conference returns to the United States.

While this is serious work, Lisa Volk, Business and Financial Coordinator for the conference, said, "We wanted to make a statement at our conference — something fun for the attendees at a scientific conference." The custom inflatable raindrop was just the thing to draw attention to this type of cause marketing and boost attention via social sharing. "Attendees had fun — people took their pictures with it."

I'm sure they did. At 20 feet high, it's hard to miss this giant display. Which is, after all, the point, right?

Featured in Landmarketing Issue 56

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What Others Say About Landmark Creations

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic