Custom Inflatable Colon Tunnel Works to Save Lives from Colorectal Cancer
Strides for Life Uses Inflatable Colon Tunnel to Promote Cancer Screening & Early Detection
Colorectal cancer is the number two cause of cancer deaths in both men and women in the U.S., yet millions go unscreened and uneducated year after year. This is what drives the Strides for Life Colon Cancer Foundation. The organization was established after the death of Dylan Cappel at age 23.
Dylan died while training for a berth on the 2004 United States Olympic Rowing Team. A young man. A highly trained athlete. Yet colon cancer struck.
With the help of Landmark Creations, Strides for Life took a lighthearted approach to this very serious subject. Using an inflatable tunnel as the base, a custom inflatable walk-through colon was developed that allows visitors to actually see a replication of what goes on inside the human body. As the tour progresses from entrance to exit, visitors watch possibly harmless polyps morph into dangerous growths.
Using the inflatable colon tunnel at their Annual Run/Walk in San Francisco, health fairs, street festivals and other public events, Strides for Life has gotten lots of positive feedback. They've also impacted countless lives that might well be saved, thanks to this fun lesson about the deadly effects of neglecting colon-cancer screenings.
Featured in Landmarketing Issue 35
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Landmarketing Issue 35 - Autumn 2010 -
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What Others Say About Landmark Creations
“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”
- Lelia King, Charlotte Center City Partners
"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."
- W. Forrestal, Apex Sports Authority
“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”
- B. Hoffman, Hydra-Flex
“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”
- Vaughan Cutillo, Montauk Brewing Company
"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."
- Oneyda Cuevas, Hope Through Grace, Inc.
"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"
- Laurie Henry, Trinity Science Solutions LLC





