TEAM Coalition Uses Cold-Air Inflatables to Promote Responsible Drinking

TEAM Coalition Goes Interactive with Promotional Cold-Air Inflatables

In 2013, there was a fierce competition between NFL teams that had nothing to do with football. TEAM Coalition (working with Bud Light®) created the Bud Light Good Sport Designated Driver Challenge designed to promote responsible drinking and positive fan behavior at sports and entertainment facilities.

Three NFL teams featured promotional inflatables as part of their challenges: San Diego Chargers, Houston Texans and Kansas City Chiefs. During promotions at these games, fans were encouraged to get interactive by signing the inflatable footballs and having their pictures taken with them. Needless to say, those photos got posted on lots of social media sites and emailed to plenty of friends.

TEAM Coalition noted three results that contributed to the success of their campaigns. First, the inflatable footballs were attention-grabbers. Second, they increased foot traffic to the on-site promotion. Third, the inflatables helped the contest earn more exposure. They’ve seen from experience that promotional inflatables can get the job done.

But why Landmark Creations? Jessica Thurston, Program Associate, explained, “Landmark Creations has been making these inflatables for us over the past few years and always does a great job. They are timely, and the inflatables last for more than one season!”

Remember: Fans Don’t Let Fans Drive Drunk!

Featured in Landmarketing Issue 48

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What Others Say About Landmark Creations

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International

"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."

- Missy Keiper, Avera McKennan Foundation

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises