TEAM Coalition Uses Cold-Air Inflatables to Promote Responsible Drinking

TEAM Coalition Goes Interactive with Promotional Cold-Air Inflatables

In 2013, there was a fierce competition between NFL teams that had nothing to do with football. TEAM Coalition (working with Bud Light®) created the Bud Light Good Sport Designated Driver Challenge designed to promote responsible drinking and positive fan behavior at sports and entertainment facilities.

Three NFL teams featured promotional inflatables as part of their challenges: San Diego Chargers, Houston Texans and Kansas City Chiefs. During promotions at these games, fans were encouraged to get interactive by signing the inflatable footballs and having their pictures taken with them. Needless to say, those photos got posted on lots of social media sites and emailed to plenty of friends.

TEAM Coalition noted three results that contributed to the success of their campaigns. First, the inflatable footballs were attention-grabbers. Second, they increased foot traffic to the on-site promotion. Third, the inflatables helped the contest earn more exposure. They’ve seen from experience that promotional inflatables can get the job done.

But why Landmark Creations? Jessica Thurston, Program Associate, explained, “Landmark Creations has been making these inflatables for us over the past few years and always does a great job. They are timely, and the inflatables last for more than one season!”

Remember: Fans Don’t Let Fans Drive Drunk!

Featured in Landmarketing Issue 48

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What Others Say About Landmark Creations

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School