Thirstin Drinking Cup Inflatable

Event Marketing for EPA: National Drinking Water Week

The Environmental Protection Agency's (EPA) Office of Water recently engaged in some heavy event marketing as they celebrated National Drinking Water Week. The festivities were designed to educate children and adults on issues related to the safety of drinking water as well as gain media attention for the EPA.

To make the event fun, marketing materials such as multimedia games, on-site computers and more were provided for attendees. In addition, EPA staff volunteered to speak on a variety of topics related to water safety and cleanliness. The EPA's marketing agency, The Track Group, also turned to Landmark Creations to develop an inflatable mascot that would appeal to kids and adults.

Inflatable advertising has always worked well in tradeshow environments.

This event was no exception. "Thirstin," an eight-foot tall inflatable drinking cup was designed to have a friendly face and bright colors. His purpose was to help increase attendance on the day of the event by working in an outreach capacity. As usual, inflatable advertising paid off!

According to The Track Group, "This event was considered highly successful by many EPA staff and management and generated positive goodwill in the community."

Featured in Landmarketing Issue 22

View More "Non-Profit and Cause Marketing Inflatables" Articles

Inflatable Arch Helps Florida Nonprofit Reach New Heights for Life

Custom Inflatable Arch Adds Professional Flair at Annual Fundraising Walk

Custom Giant Inflatable Arch Boosts Community Engagement and More

Custom Inflatable Bulldog Fetches Attention and Accolades

What Others Say About Landmark Creations

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.

- J. Werth, Ivar's Restaurant

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company