Thirstin Drinking Cup Inflatable

Event Marketing for EPA: National Drinking Water Week

The Environmental Protection Agency's (EPA) Office of Water recently engaged in some heavy event marketing as they celebrated National Drinking Water Week. The festivities were designed to educate children and adults on issues related to the safety of drinking water as well as gain media attention for the EPA.

To make the event fun, marketing materials such as multimedia games, on-site computers and more were provided for attendees. In addition, EPA staff volunteered to speak on a variety of topics related to water safety and cleanliness. The EPA's marketing agency, The Track Group, also turned to Landmark Creations to develop an inflatable mascot that would appeal to kids and adults.

Inflatable advertising has always worked well in tradeshow environments.

This event was no exception. "Thirstin," an eight-foot tall inflatable drinking cup was designed to have a friendly face and bright colors. His purpose was to help increase attendance on the day of the event by working in an outreach capacity. As usual, inflatable advertising paid off!

According to The Track Group, "This event was considered highly successful by many EPA staff and management and generated positive goodwill in the community."

Featured in Landmarketing Issue 22

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What Others Say About Landmark Creations

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."

- Curtis Gadula, Brock University

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners