Affy Tapple Inflatable Mascot Helps with Event Marketing Success

Take a Bite out of Affy Tapple

In 1948, Affy Tapple, in the big city of Chicago, created the very first caramel apple in the United States.

For the next 60 years, it has continued to grow by offering a fun and delicious way to raise funds for charities, schools and more. So, when Affy Tapple decided to branch out with its promotional and event marketing efforts, it needed a bit of expert help. Enter Landmark Creations.

With the development of an inflatable mascot, Landmark gave Affy Tapple a way to promote its factory store as well as stand out at event marketing promotions and more.

What results does the company hope to get with their inflatable mascot - Affy Man? According to company representatives, “Increased sales, improved foot traffic at events and storefronts, more recognition, positive comments and press coverage.” Lofty goals for a nylon balloon… but we think he’s up to the task.

Featured in Landmarketing Issue 28

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What Others Say About Landmark Creations

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."

- W. Forrestal, Apex Sports Authority

"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."

- Sean Conway, Arch and Loop

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction