Since 1895, Faribault Foods has been a canner of top-quality vegetables. Having used Landmark Creations before for promotions tied to their S&W brand, Faribault commissioned an inflatable product replica of its Butter Kernel whole corn can.
Faribault had an upcoming "A Fresh New Taste of Spring" tour in the Midwest on its marketing calendar. hey needed something that would improve their visibility at food drives related to sporting events with the Iowa Cubs, St. Paul Saints and Omaha Royals, with sampling events at local zoos and during sponsorships of Susan G. Komen races.
Why use inflatables and not just plain, old, ordinary signage? Eric Julstrom explains, “The inflatable establishes our presence at an event with high visibility, which we hope creates a positive connection between the community and our brand. It also helps to reinforce our awareness. [The inflatable product replica] helped increase foot traffic and communicate our brand as part of the recipes that we sample."