Dean Foods' Clever Inflatable Product Replica Pulls Double Duty
Dean Foods' Inflatable Product Replica Promotes Two Products In One
Here's a clever idea: a double-sided product replica inflatable. Because Shenandoah's Pride Dairy (owned by Dean Foods) is usually in a position to promote two products at the events they attend, someone came up with the ingenious concept of two-sided custom inflatables.
One side of this gallon-jug-shaped inflatable was a replica of their Swiss Sweet Tea brand while the opposite side depicted Shenandoah's Pride milk. In the two months since Dean Foods' inflatable hit the road, it has made stops at Food Lion and Martins grocery store grand openings as well as a golf tournament.
Key Accounts Representative, Corri Loan, was proud to report, "We received multiple plugs on the local ESPN radio broadcast because the inflatable was set up right beside their table at the golf tournament. The announcers were fascinated by it. At the store opening, we handed out coupons for the Swiss tea while standing in front of the inflatable. Kids and adults alike LOVE the inflatable. It is definitely eye-catching and people wanted to know more about it. Thanks for the fabulous product!"
Featured in Landmarketing Issue 31
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Tuxedo Brothers' Inflatable Arch Adds a Professional Touch to Triathlon Events
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Bay High School Inflatable Sports Tunnel Brings Fans to Their Feet
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Kramer Entertainment Save a Life Custom Inflatable Ovals
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Landmarketing Issue 31 - Autumn 2009
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Event Design Magazine Discusses the Future of Inflatables x Tech
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What Others Say About Landmark Creations
“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”
- Anika Hage, WatersMolitor
"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"
- Art Boulet, Muddy Monk
“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”
- Ed Chaney, Ed Chaney Tire Center Inc.
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic
"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."
- Sara Chadeck, KONO 101.1 FM
"People love the inflatable! It's been a great photo op for History Center guests."
- Laura Geffre-Rick, Minnesota Historical Society