Giant Inflatable Mascot Bull Beefs Up Rotary Club Fundraising

Giant Inflatable Mascot "Steers" Visitors to Annual Fundraiser

Every spring, the Rotary Club of Fairhope, Alabama, hosts its annual Steak Cook-Off, a popular outdoor event featuring juicy, sizzling ribeyes; steak-grilling competitions; foot-stompin' live entertainment; dancing in the streets... and a whole lot of good family fun.

As the Rotary Club's major fundraiser, the Cook-Off serves a vital purpose, crucial to the entire community. That's why the nonprofit organization constantly seeks new ways to build greater promotional "buzz" before the Cook-Off's mid-May date.

To that end, Rotary Club President Elect Dr. Andy Tubertini turned to Landmark Creations. At Dr. Tubertini's request, Landmark created a giant inflatable mascot – a colorful 60-lb. bull, standing 6 feet high, 4.2 feet wide, and 11.3 feet long.

Dubbed Big Ben in memory of a charter Rotary Club member, the inflatable bull has already created a stir. This past December he rode the Rotary Club float during the Fairhope Christmas parade. Plus, he made a special appearance at the Club's annual pancake breakfast.

According to Dr. Tubertini, Big Ben will also play a key part in a social media raffle. "Take your picture with the bull," Dr. Tubertini explains, "tag a friend and share to be entered to win free tickets to the [Cook-Off.]"

So far the beefy inflatable has been a big hit with the public, sparking excitement wherever he goes and garnering positive press coverage.

Why did the Rotary Club choose Landmark to build its inflatable mascot? For three reasons, per Dr. Tubertini: Landmark is an American company; its other inflatables are premium quality; and its pricing is "a great deal."

Featured in Landmarketing Issue 61

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What Others Say About Landmark Creations

"We TRULY appreciate your service and excellent workmanship. We look forward to working with you all in the future!"

- Amanda Frith, Dalton Agency

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's