Giant Inflatable Mascot Bull Beefs Up Rotary Club Fundraising

Giant Inflatable Mascot "Steers" Visitors to Annual Fundraiser

Every spring, the Rotary Club of Fairhope, Alabama, hosts its annual Steak Cook-Off, a popular outdoor event featuring juicy, sizzling ribeyes; steak-grilling competitions; foot-stompin' live entertainment; dancing in the streets... and a whole lot of good family fun.

As the Rotary Club's major fundraiser, the Cook-Off serves a vital purpose, crucial to the entire community. That's why the nonprofit organization constantly seeks new ways to build greater promotional "buzz" before the Cook-Off's mid-May date.

To that end, Rotary Club President Elect Dr. Andy Tubertini turned to Landmark Creations. At Dr. Tubertini's request, Landmark created a giant inflatable mascot – a colorful 60-lb. bull, standing 6 feet high, 4.2 feet wide, and 11.3 feet long.

Dubbed Big Ben in memory of a charter Rotary Club member, the inflatable bull has already created a stir. This past December he rode the Rotary Club float during the Fairhope Christmas parade. Plus, he made a special appearance at the Club's annual pancake breakfast.

According to Dr. Tubertini, Big Ben will also play a key part in a social media raffle. "Take your picture with the bull," Dr. Tubertini explains, "tag a friend and share to be entered to win free tickets to the [Cook-Off.]"

So far the beefy inflatable has been a big hit with the public, sparking excitement wherever he goes and garnering positive press coverage.

Why did the Rotary Club choose Landmark to build its inflatable mascot? For three reasons, per Dr. Tubertini: Landmark is an American company; its other inflatables are premium quality; and its pricing is "a great deal."

Featured in Landmarketing Issue 61

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What Others Say About Landmark Creations

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"

- Holly Vittengl, Gladiator Assault Challenge

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center