Malt-O-Meal Inflatable Cereal Bags Draw Traffic to Trade Show Booth
Custom Inflatable Product Replica for Malt-O-Meal Stands Out in the Crowd
Tradeshows have always been a great outlet for inflatables use. So when Malt-O-Meal needed to draw traffic to its booth at the Food Manufacturing Industry show, they knew exactly what to do. They asked Landmark Creations to design a special cereal bag.
Competing for the attention of big boys like Kellogg and General Mills meant Malt-O-Meal’s inflatable had to stand out in the crowd and get its message across quickly.
The bag was designed using bright colors and boldly announced their positioning as the “fastest growing” cereal manufacturer with “21 varieties.” Success followed! So much so that Malt-O-Meal ordered 27 more inflatables.
They're just eating it up!
Featured in Landmarketing Issue 07, Featured in Landmarketing Issue 45
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Landmarketing Issue 07 - Summer 2003
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What Others Say About Landmark Creations
"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"
- Laurie Henry, Trinity Science Solutions LLC
"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."
- Sean Conway, Arch and Loop
"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."
- Greg Stone, Peach Tree Healthcare
“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”
- Anika Hage, WatersMolitor
“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”
- Amy Daugherty, California Coast Classic
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School