Custom Inflatable for Casino Marketing at Grand Casino
Inflatable Powerball Installation for Grand Casino
Often when people call Landmark they ask how difficult inflatables are to set up. We usually tell them that basic installations require one to two people. Now, I'm not a large woman and I was able to do these set ups and take downs with minimum assistance. Don't get me wrong, I probably wouldn't attempt a rooftop installation alone and I'd certainly advise a do-it-yourselfer to get professional help for their first install. As for tradeshows or ground installations, however, it's a very simple process and I was out to prove that once and for all.
My mission? To set up two inflatable lotto balls for one of our gaming customers who is doing a promotion for Powerball Slots at Grand Casino in Mille Lacs and Grand Casino Hinckley. The inflatable draws attention to their promotion from outside the casino and reinforces the brand in an environment where competition for attention is extremely high.
When I arrived at the first job, I was sure the grounds manager thought he was on Candid Camera. He was expecting a big truck with half a dozen brawny guys to show up and he got neither. He barely believed me when I said I was the only one on "the crew" and that the balloon was in the back of my SUV.
At 115-pounds, the balloon weighed almost as much as I did! I pulled the Powerball from my truck and began the process by the book (a.k.a. our installation guide). I sorted through my parts and pieces (everything you need for installation is included) then looked for a good location, an electrical source and the best anchor points for the balloon. I got it out of the storage bag (by myself, thank you!) and positioned it to face the road. Next came the attachment of the tether straps.
Here’s a tip for getting the inflatable to easily stand up and look great the first time. Find out which way the wind is blowing and keep the tether straps on the windward side somewhat tight. The straps on the opposite side should stay loose at the beginning of the inflation. As the inflatable fills with air, gradually release the tension on the windward straps and tighten the opposing straps. Using this method, the wind will help the inflatable stand up with minimal assistance from the installer.
Finally, I attached the blower system, pulled her in and let her fly (well, in a manner of speaking). As usual, I got a lot of honks once the balloon was inflated. The guys who work maintenance at the Mille Lacs casino were very nice but also very skeptical about the whole thing. That is, until I turned the blower on and the giant ball emerged seemingly out of nowhere. Then I had a little respect from them.
While inflatables may be massive in their size and powerful in their ability to attract attention - when it comes to installation - there's really nothing to it.
Looking for more creative marketing ideas? Visit our online galleries!
What Others Say About Landmark Creations
"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."
-The IAMS Company
"Just wanted to say how much we LOVE our inflatables. We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."
- Mike Hennessy, Carnegie Science Center
"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."
- Sean Conway, Arch and Loop
"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."
- Mason-Harrison, Jarrard Enterprises
“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”
- B. Gerety, Veryfine Products, Inc.
“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”
- B. Campbell, Enterprise Beverage Group, LLC