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Inflatable Event Marketing Balloon Drives Sales For The NC Education Lottery

Inflatable Monopoly HatNC Education Lottery Kicks Off A New Game With Fanfare And Fun

Supporting teachers' salaries in grades K-3, school construction and repairs, college scholarships and more, the NC Education Lottery is an important source of funding for the state.

To raise awareness and encourage ticket sales during the launch of its new MONOPOLY MILLIONAIRES' CLUB™ lottery game, the NC Education Lottery called on Landmark Creations. The project? To develop an inflatable marketing balloon shaped like the most iconic game piece ever made: the top hat.

Two key features of inflatables are that they can be easily transported and they're quick to set up. Within minutes after arrival, the hat was upright and visible to millions of people. According to Marketing Manager Cory Trotter, "The MONOPOLY MILLIONAIRES' CLUB™ Inflatable Hat helped support the launch of the MONOPOLY MILLIONAIRES' CLUB™ game at the North Carolina State Fair. The overall on-site marketing strategy, including the presence of the inflatable hat, resulted in 20% of on-site sales from MONOPOLY MILLIONAIRES' CLUB™ tickets."

The combination of a long-time favorite game, a wildly popular location and a highly visible inflatable made this event marketing project a huge success.

 

Featured in Landmarketing Issue 53, Featured in Landmarketing Issue 52

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What Others Say About Landmark Creations

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk