Hy-Vee Inflatable Archway Promotes Sponsors & Makes a Good Impression

Hy-Vee Inflatable Arch Contributes to Raising Money for Children's Charity

Employee-owned Hy-Vee grocery stores have 229 locations - and a big heart. CEO Ric Jurgens founded the Hy-Vee Triathlon in 2007 to promote fitness and encourage a healthy lifestyle.

But there was more. Jurgens also wanted to help children. So he set up the triathlon to donate proceeds to Variety - the children's charity in Iowa.

We were thrilled to play a small part in helping this organization raise over $750,000 (to date) for their charity and to persuade others to live healthy. By having an inflatable archway created for the race, Hy-Vee was able to promote their sponsors through the use of interchangeable banners. In addition, the professionally designed and manufactured arch also made a great impression when the event received television coverage on NBC.

According to Darin Hirl, Director of Event Marketing, "The Hy-Vee Triathlon has grown in four years to the richest event in the sport. Elite athletes from around the world come to West Des Moines in pursuit of $1 million in prize money."

Way to go, Hy-Vee! Keep up the good work.

Featured in Landmarketing Issue 34

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What Others Say About Landmark Creations

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"I was especially impressed with your ability to turn around such excellent work on very short notice, and at a fair price."

- R. Stever-Zeitlin, General Mills

"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."

- April Lo, SKA Events

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.