Hy-Vee Inflatable Archway Promotes Sponsors & Makes a Good Impression
Hy-Vee Inflatable Arch Contributes to Raising Money for Children's Charity
Employee-owned Hy-Vee grocery stores have 229 locations - and a big heart. CEO Ric Jurgens founded the Hy-Vee Triathlon in 2007 to promote fitness and encourage a healthy lifestyle.
But there was more. Jurgens also wanted to help children. So he set up the triathlon to donate proceeds to Variety - the children's charity in Iowa.
We were thrilled to play a small part in helping this organization raise over $750,000 (to date) for their charity and to persuade others to live healthy. By having an inflatable archway created for the race, Hy-Vee was able to promote their sponsors through the use of interchangeable banners. In addition, the professionally designed and manufactured arch also made a great impression when the event received television coverage on NBC.
According to Darin Hirl, Director of Event Marketing, "The Hy-Vee Triathlon has grown in four years to the richest event in the sport. Elite athletes from around the world come to West Des Moines in pursuit of $1 million in prize money."
Way to go, Hy-Vee! Keep up the good work.
Featured in Landmarketing Issue 34
-
Landmarketing Issue 34 - Summer 2010 -
Inflatable Mascot Helps Conway Area Chamber of Commerce Promote Education -
Komodo Dragon Inflatable Builds Curiosity for New Zoo Exhibit -
Tacony's Giant Vacuum Replicas Show Off Made in the USA Status -
5 Proven Ways Inflatables Generate Excitement at Events -
Frisch's Restaurants Keep Customers Coming with a Rooftop Inflatable Mascot -
Frisbee Dog Entertainment & Their Inflatable Mascot are Both World Class
View More "Grocery & Supermarket Inflatables" Articles
What Others Say About Landmark Creations
“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”
- Anika Hage, WatersMolitor
"People love the inflatable! It's been a great photo op for History Center guests."
- Laura Geffre-Rick, Minnesota Historical Society
“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”
- Christy Bernard, Tony Chachere’s
"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."
- Michelle Froese, Missouri University
"[Our inflatable tunnel has] increased players & parents enthusiasm and recognition in the league for having a good program."
- W. Forrestal, Apex Sports Authority
The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.
- J. Werth, Ivar's Restaurant





