GI Medicine Associates Educates with a Custom Inflatable Colon L

Let's face it: Nobody wants to talk about colon cancer.

But educating the public is vital in order to keep this disease at bay. How do you increase awareness without scaring people away? In this case, you use a custom inflatable colon.

GI Medicine Associates asked Landmark Creations to develop an inflatable colon complete with lesions and polyps for use at the many community programs and events they participate in. They also intend to use their inflatable at one of their offices each March during Colon Cancer Awareness Month.

Is it working? Krista Reinert with GI Medicine Associates told us, "We certainly gain a lot of attention at events. Children want to see what the 'big pink tunnel' is, and the adults pick up information regarding the importance of colon cancer screening and other materials."

They could have simply rented an inflatable colon. (Yes, you can really do that!) Krista explains the reason they decided to buy a custom inflatable instead. "I chose Landmark Creations to design our colon for us after an extensive Internet search. Our Medical Director wanted to rent an inflatable colon from Colon Cancer Alliance, but after we discovered the price and the set up involved, we decided it was much more cost effective to design and create our own." Smart thinking!

Featured in Landmarketing Issue 30

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What Others Say About Landmark Creations

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."

- B. Eble, Hot Stuff Foods

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction