GI Medicine Associates Educates with a Custom Inflatable Colon L
Let's face it: Nobody wants to talk about colon cancer.
But educating the public is vital in order to keep this disease at bay. How do you increase awareness without scaring people away? In this case, you use a custom inflatable colon.
GI Medicine Associates asked Landmark Creations to develop an inflatable colon complete with lesions and polyps for use at the many community programs and events they participate in. They also intend to use their inflatable at one of their offices each March during Colon Cancer Awareness Month.
Is it working? Krista Reinert with GI Medicine Associates told us, "We certainly gain a lot of attention at events. Children want to see what the 'big pink tunnel' is, and the adults pick up information regarding the importance of colon cancer screening and other materials."
They could have simply rented an inflatable colon. (Yes, you can really do that!) Krista explains the reason they decided to buy a custom inflatable instead. "I chose Landmark Creations to design our colon for us after an extensive Internet search. Our Medical Director wanted to rent an inflatable colon from Colon Cancer Alliance, but after we discovered the price and the set up involved, we decided it was much more cost effective to design and create our own." Smart thinking!
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Landmarketing Issue 30 - Summer 2009
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Tristin Lowe's 52-Foot Cold-Air Inflatable Whale
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What Others Say About Landmark Creations
“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”
- Ed Chaney, Ed Chaney Tire Center Inc.
"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."
- Curtis Gadula, Brock University
"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."
- Sara Chadeck, KONO 101.1 FM
"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"
- Scott Adams, Liquid Box Inc.
“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”
- B. Gerety, Veryfine Products, Inc.
“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”
- David Parker, Pacific Road Runners Club