GI Medicine Associates Educates with a Custom Inflatable Colon L

Let's face it: Nobody wants to talk about colon cancer.

But educating the public is vital in order to keep this disease at bay. How do you increase awareness without scaring people away? In this case, you use a custom inflatable colon.

GI Medicine Associates asked Landmark Creations to develop an inflatable colon complete with lesions and polyps for use at the many community programs and events they participate in. They also intend to use their inflatable at one of their offices each March during Colon Cancer Awareness Month.

Is it working? Krista Reinert with GI Medicine Associates told us, "We certainly gain a lot of attention at events. Children want to see what the 'big pink tunnel' is, and the adults pick up information regarding the importance of colon cancer screening and other materials."

They could have simply rented an inflatable colon. (Yes, you can really do that!) Krista explains the reason they decided to buy a custom inflatable instead. "I chose Landmark Creations to design our colon for us after an extensive Internet search. Our Medical Director wanted to rent an inflatable colon from Colon Cancer Alliance, but after we discovered the price and the set up involved, we decided it was much more cost effective to design and create our own." Smart thinking!

Featured in Landmarketing Issue 30

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What Others Say About Landmark Creations

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"The inflatables have been a great success at shows, seminars and especially at pet shops where they help us to coordinate Iams Co. weekends that allow us to promote and increase sales of our products."

-The IAMS Company

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International