Inflatable Replica Highlights Importance of Cancer Screenings

Inflatable replica arch promotes colon cancer screenings

Highland District Hospital faced a daunting challenge: How could they convince more people to make appointments for colonoscopies?

Their answer was highly inventive. They commissioned Landmark Creations to build a giant inflatable colon.

Located in Hillsboro, Ohio, Highland holds an annual health fair for its mainly rural community.

And, at its most recent fair – April 14, 2018 – it unveiled the inflatable replica: a huge pinkish-orange arch that looks exactly like a large intestine, complete with faux blood vessels and polyps (small growths that can lead to cancer).

According to Highland Hospital Foundation Director Cathy Jones, the inflatable arch was set up right at the fair's registration area. That meant participants had to walk through it in order to enter the fair.

Some 800 visitors passed under the arch in the course of three hours... and most were impressed (as well as amused) by the dramatic display. Two physicians were on hand to answer visitors' questions. And, says Jones, it all went off beautifully, as participants gained greater awareness of the importance of preventive screenings.

Why did Jones choose Landmark to construct the realistic inflatable replica? She reports that she'd received a recommendation from the staff at Upper Valley Hospital. Which just goes to show that top-quality work will always get great word-of-mouth!

Featured in Landmarketing Issue 61

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What Others Say About Landmark Creations

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

- Precision Tune Auto Care

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club