Polar Bear in Illinois - This Custom Inflatable Mascot Causes a Stir

The Behr Bear Custom Inflatable Mascot

What would you do if you saw a polar bear on the streets? Under ordinary circumstances, you'd run for your life! With the Behr custom inflatable mascot however, you can run in and join the celebration.

This party animal gets around! Behr Iron & Metal (a metal recycling company) uses their polar bear mascot at customer appreciation events. There are also plans for an appearance at the grand opening for their newest location.

When asked about Behr's inflatable mascot, Creative Director, Laura Laumer, explained, "We want to draw people to our locations during special events and hope [the bear] will be an attention grabber. We want people to stop, just to look at him and stay because there's an event happening. Where else are you going to see a 15' polar bear in Illinois?" That's one of the many benefits of using a custom inflatable and a primary reason they work so well with mobile marketing events. In fact, Behr has already seen results from their inflatable.

"He definitely is a conversation starter. At our events we've had a few people drive in off the street when they saw him and it gave us the opportunity to engage new customers. Everyone that sees our 'Behr' is absolutely amazed at how cool (and tall!) he is. The process of having him created was practically seamless and everyone at Landmark has been helpful and friendly!"

Looking for a marketing tool that brings immediate returns on your investment? Give us a call!

Featured in Landmarketing Issue 43

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What Others Say About Landmark Creations

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex