Inflatable Product Replica Display Boosts Traffic 30 Percent at Trade Show

CDCLarue Industries' Inflatable Trade Show Display Increased Traffic 30%

What's black and red and a top-flight traffic magnet at trade shows? The Pulse-Bac inflatable product replica. This 8-foot-tall, lifelike marketing balloon has been described as a crowd pleaser, a photo op and a social media goldmine.

Chris McCutchen, COO, explained why his company couldn't use just any ole trade show display.

"CDCLarue does trade shows, etc. and has done them for the past 10 years. We know you must grab the attention of trade show attendees. With a large visual aid, specifically our large Pulse-Bac inflatable product replica, CDCLarue can do just that. People love to get their pictures taken with it, and those pictures end up on all types of social media."

An inflatable and free social media buzz? A sweet deal to say the least. But wait! There's more! In addition to all this, CDCLarue also captured quite a nice boost in visitors. "Our foot traffic with the new inflatable was up over 30% at our last trade show when compared with 2011 and 2012."

Why Landmark? It all boiled down to a primo combination of meeting the completion date (actually we beat it, but who's counting?), realistic expectations, offering greater visual impact compared to other trade show eye-catchers and affordable price.

And, congratulations go out to CDCLarue! They are expecting the birth of "Sally" (their latest inflatable) next year. (So proud!)

Featured in Landmarketing Issue 45

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What Others Say About Landmark Creations

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."

- Greg Stone, Peach Tree Healthcare

"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."

- Sean Conway, Arch and Loop

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's