Cold-Air Inflatable Mascot Raises Breast Cancer Awareness & Bank Brand Recognition
Local Bank Plans a Promotional Tour Using Cold-Air Inflatable Pig Mascot
When you hear talk of a pig going on tour, your first thought might be of Miss Piggy. Not in this case. Bank of Cherokee has a different pig and a much higher purpose in mind.
Following a tradition of community service, Beth West, Director of Marketing and Community Development, chose Landmark Creations to design and bring to life "Penny," their inflatable mascot. Standing 13 feet high and proudly sporting the bank logo, Penny springs onto the scene ready to handle an impressive tour schedule.
"Penny will be featured at the Annual Wild West Fall Fest, a local festival raising awareness for all special-needs persons, young and old," says Ms. West. "Penny Pig will also be on our Christmas Parade Float in our two area Christmas parades. Her inaugural event was honoring breast cancer survivors for October Breast Cancer Awareness month. We invited survivors to participate in a balloon release, as seen in the picture."
Because of her compact size and easy portability, Penny should have no problem keeping pace with all her public appearances. Check out her first video on social media!
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Landmarketing Issue 55 - Autumn 2015
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What Others Say About Landmark Creations
"We received our inflatable and gave it a test run Saturday afternoon. To be short; Excellent Work. Thanks again for all your efforts."
- Curtis Gadula, Brock University
"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."
- Mason-Harrison, Jarrard Enterprises
"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."
- Glenn Mastro, Watchung Hills Warriors Touchdown Club
“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”
- David Parker, Pacific Road Runners Club
“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”
- Ed Chaney, Ed Chaney Tire Center Inc.
"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."
- Oneyda Cuevas, Hope Through Grace, Inc.