Instant Recognition Helps This Inflatable Gecko Mascot Draw a Crowd

Inflatable Gecko Mascot Catches the Attention of Crowds

If you search through the history of advertising, you might find a smaller mascot than the GEICO Gecko, but we doubt you'll find another with this much personality.

His Cockney-Aussie accent and dry sense of humor have earned him a huge following, making this tiny green lizard one of today's most recognizable personalities. Fans enjoy watching him ordering takeout from a tiny New York City apartment, visiting a battleship, and even hiking the Rockies with a pair of famous cartoon characters.

It's no surprise, then, that GEICO's Event Marketing Buyer, Jason Mildenstein, chose the iconic mascot to represent them at upcoming events. In fact, this 8-foot-tall inflatable gecko has everything you'd want in a mascot: eye-catching appeal, instant recognition, and he's pretty photogenic, too. You'll often find visitors dropping by the GEICO booth just to pose for a picture with the famous lizard, giving the company a well-deserved boost in traffic everywhere he goes.

Best of all, though, despite his size, he's super portable — a critical consideration when you're tasked with attending more than 1,000 events each year. That makes this larger-than-life gecko both a crowd pleaser and a favorite among the staff.

Featured in Landmarketing Issue 57

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What Others Say About Landmark Creations

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

"I liked the way Tom listened and shared his ideas with me so that I could use the canyon like I needed. Tom hit a home run with my model. His input made all the difference in the world"

- Laurie Henry, Trinity Science Solutions LLC

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk