Instant Recognition Helps This Inflatable Gecko Mascot Draw a Crowd

Inflatable Gecko Mascot Catches the Attention of Crowds

If you search through the history of advertising, you might find a smaller mascot than the GEICO Gecko, but we doubt you'll find another with this much personality.

His Cockney-Aussie accent and dry sense of humor have earned him a huge following, making this tiny green lizard one of today's most recognizable personalities. Fans enjoy watching him ordering takeout from a tiny New York City apartment, visiting a battleship, and even hiking the Rockies with a pair of famous cartoon characters.

It's no surprise, then, that GEICO's Event Marketing Buyer, Jason Mildenstein, chose the iconic mascot to represent them at upcoming events. In fact, this 8-foot-tall inflatable gecko has everything you'd want in a mascot: eye-catching appeal, instant recognition, and he's pretty photogenic, too. You'll often find visitors dropping by the GEICO booth just to pose for a picture with the famous lizard, giving the company a well-deserved boost in traffic everywhere he goes.

Best of all, though, despite his size, he's super portable — a critical consideration when you're tasked with attending more than 1,000 events each year. That makes this larger-than-life gecko both a crowd pleaser and a favorite among the staff.

Featured in Landmarketing Issue 57

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What Others Say About Landmark Creations

"We had the inflatable hockey player out in front of the coliseum and it caused such a crowd! Thanks for the professional job you and your company did for me!"

- Scott Adams, Liquid Box Inc.

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."

- Sam Baker, Head Football Coach at Waconia High School

“The inflatable finish arch looked fantastic! Local media was also there filming, so photos and videos of our race were viewed by many with our logo front and center.”

- David Parker, Pacific Road Runners Club

“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

- Precision Tune Auto Care