Instant Recognition Helps This Inflatable Gecko Mascot Draw a Crowd

Inflatable Gecko Mascot Catches the Attention of Crowds

If you search through the history of advertising, you might find a smaller mascot than the GEICO Gecko, but we doubt you'll find another with this much personality.

His Cockney-Aussie accent and dry sense of humor have earned him a huge following, making this tiny green lizard one of today's most recognizable personalities. Fans enjoy watching him ordering takeout from a tiny New York City apartment, visiting a battleship, and even hiking the Rockies with a pair of famous cartoon characters.

It's no surprise, then, that GEICO's Event Marketing Buyer, Jason Mildenstein, chose the iconic mascot to represent them at upcoming events. In fact, this 8-foot-tall inflatable gecko has everything you'd want in a mascot: eye-catching appeal, instant recognition, and he's pretty photogenic, too. You'll often find visitors dropping by the GEICO booth just to pose for a picture with the famous lizard, giving the company a well-deserved boost in traffic everywhere he goes.

Best of all, though, despite his size, he's super portable — a critical consideration when you're tasked with attending more than 1,000 events each year. That makes this larger-than-life gecko both a crowd pleaser and a favorite among the staff.

Featured in Landmarketing Issue 57

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What Others Say About Landmark Creations

“The likeness to our company mascot was amazing. We used the balloon at the Winn Dixie Home & Garden show ... and we have had rave reviews.”

- Christy Bernard, Tony Chachere’s

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"This year’s event was the highest attended in some time, and the [inflatable] astronaut, front and center on our Portico, was a great visible draw from all over the area."

- Dennis Bateman, Carnegie Science Center

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

"Our Landmark Creations blast tunnel made for an incredible night and it was exeremley well received by the players, coaches and fans. Thanks to you and your team for a first class effort. Regards."

- Glenn Mastro, Watchung Hills Warriors Touchdown Club