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Piggy Bank Inflatable Mascot Boosts Credit Union's Friendly Image

First New York Piggy BankInflatable Piggy Bank Sends Family-Friendly Message

At First New York Federal Credit Union, kids and families get special attention. That's why the Albany-based institution sponsors KID$ (Keep Investing Dollars $avings), a regional school banking program symbolized by a piggy bank logo.

So, when First New York entered a float in the Niska-Day Parade (in nearby Niskayuna), they furnished it with an adorable mascot inspired by the KID$ logo: a giant inflatable piggy bank named Super Saver Pig.

 Designed and built by Landmark Creations, Super Saver Pig made a huge hit at the Niska-Day parade. According to Lucas Fiedler, First New York's Membership Development Officer, "five months [later], we still have members coming into our branches referencing seeing the float."

Why did Fiedler turn to Landmark to create Super Saver Pig? "I researched companies who produced custom inflatables," he says, "and found Landmark to have some of the highest customer satisfaction reviews." After speaking with Landmark, he was further impressed by the firm's "response time and attention to detail."

In recent months, Super Saver Pig has appeared at a variety of regional events. Says Fiedler, the giant inflatable piggy bank helps the credit union "project an image of a fun and inviting institution." What's more, the inflatable mascot has given Fiedler an endearing new title – as "Keeper of the Pig."


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What Others Say About Landmark Creations


"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

"People love the inflatable! It's been a great photo op for History Center guests."

- Laura Geffre-Rick, Minnesota Historical Society

"Landmark created two inflatable Truman the Tigers for us, and they were incredibly easy to work with, as well as very affordable."

- Michelle Froese, Missouri University

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

"Just wanted to say how much we LOVE our inflatables.  We tested them in our lobby where they were, of course, an instant hit for school group photos. Our leadership was quite pleased with the durability and the realism."

- Mike Hennessy, Carnegie Science Center

“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”

- Precision Tune Auto Care