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Piggy Bank Inflatable Mascot Boosts Credit Union's Friendly Image

First New York Piggy BankInflatable Piggy Bank Sends Family-Friendly Message

At First New York Federal Credit Union, kids and families get special attention. That's why the Albany-based institution sponsors KID$ (Keep Investing Dollars $avings), a regional school banking program symbolized by a piggy bank logo.

So, when First New York entered a float in the Niska-Day Parade (in nearby Niskayuna), they furnished it with an adorable mascot inspired by the KID$ logo: a giant inflatable piggy bank named Super Saver Pig.

 Designed and built by Landmark Creations, Super Saver Pig made a huge hit at the Niska-Day parade. According to Lucas Fiedler, First New York's Membership Development Officer, "five months [later], we still have members coming into our branches referencing seeing the float."

Why did Fiedler turn to Landmark to create Super Saver Pig? "I researched companies who produced custom inflatables," he says, "and found Landmark to have some of the highest customer satisfaction reviews." After speaking with Landmark, he was further impressed by the firm's "response time and attention to detail."

In recent months, Super Saver Pig has appeared at a variety of regional events. Says Fiedler, the giant inflatable piggy bank helps the credit union "project an image of a fun and inviting institution." What's more, the inflatable mascot has given Fiedler an endearing new title – as "Keeper of the Pig."

Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

“We knew Landmark was the only company that would be able to understand our vision and work to make it come to life.”

- Lelia King, Charlotte Center City Partners

"After speaking to a number of vendors, Landmark Creations had the professionalism, customer service, ingenuity, and creativity that we did not find elsewhere."

- Sean Conway, Arch and Loop

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"I chose Landmark Creations because they had a reasonable price for a customized inflatable. The other inflatables featured on their site made me confident that they could produce exactly what I was looking for."

- Sara Chadeck, KONO 101.1 FM