Piggy Bank Inflatable Mascot Boosts Credit Union's Friendly Image

Inflatable Piggy Bank Sends Family-Friendly Message

At First New York Federal Credit Union, kids and families get special attention. That's why the Albany-based institution sponsors KID$ (Keep Investing Dollars $avings), a regional school banking program symbolized by a piggy bank logo.

So, when First New York entered a float in the Niska-Day Parade (in nearby Niskayuna), they furnished it with an adorable mascot inspired by the KID$ logo: a giant inflatable piggy bank named Super Saver Pig.

Designed and built by Landmark Creations, Super Saver Pig made a huge hit at the Niska-Day parade. According to Lucas Fiedler, First New York's Membership Development Officer, "five months [later], we still have members coming into our branches referencing seeing the float."

Why did Fiedler turn to Landmark to create Super Saver Pig? "I researched companies who produced custom inflatables," he says, "and found Landmark to have some of the highest customer satisfaction reviews." After speaking with Landmark, he was further impressed by the firm's "response time and attention to detail."

In recent months, Super Saver Pig has appeared at a variety of regional events. Says Fiedler, the giant inflatable piggy bank helps the credit union "project an image of a fun and inviting institution." What's more, the inflatable mascot has given Fiedler an endearing new title – as "Keeper of the Pig."

Featured in Landmarketing Issue 60

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What Others Say About Landmark Creations

“The setup is so easy. We have had event tents and other promotional items in the past that were a nightmare to set up and break down. The inflatable is now the easiest part of the setup, and probably the most identifiable.”

- Vaughan Cutillo, Montauk Brewing Company

"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- J. Doyle, Scenery First

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

“We wanted to convey our 'money-saving' message; what better way than a 14-foot-tall inflatable booth with money flying around in it?”

- B. Hoffman, Hydra-Flex

"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."

- Oneyda Cuevas, Hope Through Grace, Inc.

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk