Piggy Bank Inflatable Mascot Brings Bank Considerable Attention
Cute Giant Inflatable Piggy Bank Wows Potential Customers
What familiar item symbolizes savings? A piggy bank, of course. So, it's no wonder that the folks at Border State Bank chose two charming inflatable mascots as their regional good-will ambassadors.
First, the Greenbush, Minnesota-based bank converted a classic Volkswagen Beetle to "Pearl," an adorable girl pig. Then they asked Landmark Creations to design and build her male counterpart, "Earl," an inflatable porker.
Standing eight feet high and 13 feet wide, Earl makes a dramatic entrance at events, parades, and open houses. According to Border State Bank Communications Director Shawn Mason, "We are getting a considerable amount of attention, which gives our team members many opportunities to become engaged with customers."
In fact, Earl has proved so popular that the community-focused bank plans to use him in future promotions. Says Mason, "We have produced key chains, piggy banks, and magnets" matching the giant cold-air inflatable. In 2018, Earl will help launch the bank's financial literacy program for children.
Why did Border State turn to Landmark to create its giant inflatable piggy bank mascot? According to Shawn Mason, the bank admired the "giant small-mouth bass" Landmark built for the Annual Bass Championship at International Falls. "We were so impressed," he relates, "that we asked organizers where they got [the inflatable fish], and they led us to" Landmark. Earl's fans would agree it was the perfect choice.
Featured in Landmarketing Issue 60
-
University Scores with Giant Inflatable Sports Tunnel
-
Wolf Inflatable Mascot Makes an Impact at Parades & Sports Events
-
Landmarketing Issue 60 - Fall 2017
-
Inflatable Boat Makes Waves at Volleyball Tourney
-
Inflatable Archway Helps City Sponsor Youth Race at Lower Cost
-
Inflatable Football Helmet Builds Good Will for Financial Firm
-
Inflatable Tent Helps Manufacturer Stand Out at Trade Shows
-
Piggy Bank Inflatable Mascot Boosts Credit Union's Friendly Image
-
Inflatable Microscope Boosts Sales & Visibility at Trade Show
-
Inflatable Billboard Spreads Awareness of Regional Realtor
View More "Financial Industry Marketing Using Inflatables" Articles
What Others Say About Landmark Creations
"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."
- M. Kettler, Cabela's
"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."
- Jerry Kavsh, Renton Western Wear
"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"
- Laura Repreza, KTLM Telemundo 40
"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."
- Missy Keiper, Avera McKennan Foundation
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School
"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."
- W.C.P., CRN International