Piggy Bank Inflatable Mascot Brings Bank Considerable Attention
Cute Giant Inflatable Piggy Bank Wows Potential Customers
What familiar item symbolizes savings? A piggy bank, of course. So, it's no wonder that the folks at Border State Bank chose two charming inflatable mascots as their regional good-will ambassadors.
First, the Greenbush, Minnesota-based bank converted a classic Volkswagen Beetle to "Pearl," an adorable girl pig. Then they asked Landmark Creations to design and build her male counterpart, "Earl," an inflatable porker.
Standing eight feet high and 13 feet wide, Earl makes a dramatic entrance at events, parades, and open houses. According to Border State Bank Communications Director Shawn Mason, "We are getting a considerable amount of attention, which gives our team members many opportunities to become engaged with customers."
In fact, Earl has proved so popular that the community-focused bank plans to use him in future promotions. Says Mason, "We have produced key chains, piggy banks, and magnets" matching the giant cold-air inflatable. In 2018, Earl will help launch the bank's financial literacy program for children.
Why did Border State turn to Landmark to create its giant inflatable piggy bank mascot? According to Shawn Mason, the bank admired the "giant small-mouth bass" Landmark built for the Annual Bass Championship at International Falls. "We were so impressed," he relates, "that we asked organizers where they got [the inflatable fish], and they led us to" Landmark. Earl's fans would agree it was the perfect choice.
Featured in Landmarketing Issue 60
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Landmarketing Issue 60 - Fall 2017
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What Others Say About Landmark Creations
"The speed of production was remarkable. We now have eight Hot Stuff balloons that will travel all over the USA to invite people to try our great-tasting pizza."
- B. Eble, Hot Stuff Foods
"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"
- Art Boulet, Muddy Monk
"Landmark worked with us to make sure our client was satisfied with the product. They provided great customer service and got us answers when we needed them."
- April Lo, SKA Events
"Our giant peach is brand new to us and will help us gain name recognition in our community at health fairs, county fairs, farm markets, school events and almost any event we take it to."
- Greg Stone, Peach Tree Healthcare
"Thank you so much for getting the arch to us in time for our event! The arch looked great and we couldn't of been happier with the look. Looking forward to ordering another arch from you for our 2013 events!"
- Holly Vittengl, Gladiator Assault Challenge
"Our tunnel was also a great addition to our pre-game tradition: the Wildcat walk. Our city shuts down three blocks of downtown, and we have hundreds of fans lining the streets with a police escort, while we walk to the stadium."
- Sam Baker, Head Football Coach at Waconia High School