The Guggenheim Goes Inflatable with an Imaginative Museum Exhibit
As the Guggenheim art museum displays the works of the Gutai: Splendid Playground, it seems only fitting that they would move beyond the conventional when presenting the various works of art.
The founder of Japan’s most influential avant-garde collective of the postwar era, Jirō Yoshihara, led his troupe with the mantra, "Do what no one has done before."
In this spirit, the Guggenheim commissioned Landmark Creations as the inflatable manufacturer to "construct" a special enclosure. Jaime Roark, Associate Director, Exhibition Design and Production, explains, "We needed a way to [create] an environment that provided light and sound protection for an object without building a typical drywall enclosure."
Because Landmark was responsive, reliable and supportive of a collaborative and creative process, the Guggenheim was able to accomplish its goal affordably and on time. "[We wanted to] ease construction time and budget compared to building in drywall."
We think this modern-looking, imaginative museum exhibit - that is truly unlike any other - would do the artists of the Gutai proud.