Inflatable, Imaginative Museum Exhibit from a Creative Inflatable Manufacturer

The Guggenheim Goes Inflatable with an Imaginative Museum Exhibit

As the Guggenheim art museum displays the works of the Gutai: Splendid Playground, it seems only fitting that they would move beyond the conventional when presenting the various works of art.

The founder of Japan’s most influential avant-garde collective of the postwar era, Jirō Yoshihara, led his troupe with the mantra, "Do what no one has done before."

In this spirit, the Guggenheim commissioned Landmark Creations as the inflatable manufacturer to "construct" a special enclosure. Jaime Roark, Associate Director, Exhibition Design and Production, explains, "We needed a way to [create] an environment that provided light and sound protection for an object without building a typical drywall enclosure."

Because Landmark was responsive, reliable and supportive of a collaborative and creative process, the Guggenheim was able to accomplish its goal affordably and on time. "[We wanted to] ease construction time and budget compared to building in drywall."

We think this modern-looking, imaginative museum exhibit - that is truly unlike any other - would do the artists of the Gutai proud.

Featured in Landmarketing Issue 45

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What Others Say About Landmark Creations

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”

- Ed Chaney, Ed Chaney Tire Center Inc.

“The huge cereal bag could be seen from anywhere and was a nice draw to gather people to the tents we had set up.”

- Anika Hage, WatersMolitor

"We are able to directly track customer traffic caused by the boot, so we know the inflatable boot paid for itself within the first year."

- Jerry Kavsh, Renton Western Wear

"Simply put, the bobbleheads were a real hit at TwinsFest. Over 21,000 fans attended the two-day event raising more than $100,000 for the Twins Community Fund charities."

- Heidi Sammon, Minnesota Twins

"Landmark Creations has been our go-to supplier for 15 years. Tom and his team are people we count on to make our products look good."

- J. Doyle, Scenery First