Komodo Dragon Inflatable Builds Curiosity for New Zoo Exhibit

Cincinnati Zoo's Inflatable Komodo Dragon Takes City by Storm

Just imagine driving along the freeway on your way to work only to spy something rather unique (to say the least) out of the corner of your eye. Peering over buildings around Cincinnati is an interesting creature not native to rooftops.

Your first pass would beg the question, "What was that?" On your way home from work, you'd be sure to take a hard second look – only to find it was a Komodo dragon of the inflatable variety.

This character inflatable is half beast, half inflatable advertising balloon and all about piquing curiosity. And it did just that during a seven-week publicity tour throughout the city.

According to Chad Yelton, Director of Marketing and PR at the Cincinnati Zoo & Botanical Gardens, "We identified seven key locations along major interstates in the Cincinnati area. Our goal was to use the [character] inflatable to create conversation through viral marketing. The banner on the inflatable reads, 'It’s Coming.' We wanted people in Cincinnati to start asking the question, 'What’s coming?' Our new exhibit, Dragons! opened June 5th."

With inflatable advertising that's practically as interesting as the exhibit itself, you can't help but capture the attention of passersby.

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Featured in Landmarketing Issue 34

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What Others Say About Landmark Creations

“Not only have they been extremely impactful, attracting hundreds of potential consumers to our sampling teams, but the ease in which we can install them has been a great help...”

- B. Gerety, Veryfine Products, Inc.

"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."

- M. Kettler, Cabela's

"[There was] fun, excitement, and encouragement for everyone to actually walk under/through [the arch] and it worked. We have cheerleaders and small children at the finish line by the arch handing out stickers, saying ‘I did it.’ Before we had the arch, [people] would straggle in anywhere."

- Jackie Allen, March of Dimes

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

"Thanks so much, [the inflatables] look great. I am truly impressed. (So is the client.) I'll look forward to working with you in the future."

- W.C.P., CRN International

"Give our races a 'big event' feel. They look cool in photos and videos, and they help us establish the look and feel of our brand."

- Sam Abbitt, Savage Race