Komodo Dragon Inflatable Builds Curiosity for New Zoo Exhibit
Cincinnati Zoo's Inflatable Komodo Dragon Takes City by Storm
Just imagine driving along the freeway on your way to work only to spy something rather unique (to say the least) out of the corner of your eye. Peering over buildings around Cincinnati is an interesting creature not native to rooftops.
Your first pass would beg the question, "What was that?" On your way home from work, you'd be sure to take a hard second look – only to find it was a Komodo dragon of the inflatable variety.
This character inflatable is half beast, half inflatable advertising balloon and all about piquing curiosity. And it did just that during a seven-week publicity tour throughout the city.
According to Chad Yelton, Director of Marketing and PR at the Cincinnati Zoo & Botanical Gardens, "We identified seven key locations along major interstates in the Cincinnati area. Our goal was to use the [character] inflatable to create conversation through viral marketing. The banner on the inflatable reads, 'It’s Coming.' We wanted people in Cincinnati to start asking the question, 'What’s coming?' Our new exhibit, Dragons! opened June 5th."
With inflatable advertising that's practically as interesting as the exhibit itself, you can't help but capture the attention of passersby.
Featured in Landmarketing Issue 34
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Landmarketing Issue 34 - Summer 2010
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Inflatable Mascot Helps Conway Area Chamber of Commerce Promote Education
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Tacony's Giant Vacuum Replicas Show Off Made in the USA Status
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5 Proven Ways Inflatables Generate Excitement at Events
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Frisch's Restaurants Keep Customers Coming with a Rooftop Inflatable Mascot
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Frisbee Dog Entertainment & Their Inflatable Mascot are Both World Class
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Hy-Vee Inflatable Archway Promotes Sponsors & Makes a Good Impression
View More "Museum & Exhibit Inflatables" Articles




What Others Say About Landmark Creations
The inflatable complements our messaging since Ivar’s is a quirky restaurant that’s known for its antics.
- J. Werth, Ivar's Restaurant
"The Adventure Colon is so rewarding for our organization. Everyone that walks through it is just in awe and learn so much when we guide them through it."
- Oneyda Cuevas, Hope Through Grace, Inc.
"We had a very positive experience working with Landmark Creations and were very impressed with their service and how quickly we were able to receive our inflatable. The product is high quality and super easy to use, which makes a huge difference when setting up."
- Missy Keiper, Avera McKennan Foundation
“This has created tremendous buzz around town and we have received a great deal of compliments on the Big Tire. Exposure is my goal, and the inflatable does that better than anyone, including me, can do at these events. The Big Tire never takes a break, gets tired or has to take a call. It just keeps shining bright and the kids love it.”
- Ed Chaney, Ed Chaney Tire Center Inc.
“He’s fantastic! And already promised to four stores... Thank everyone for all their great work.”
"It was a big success! Customers were stopping to take their pictures with the inflatable pheasant and it helped draw in interstate traffic."
- M. Kettler, Cabela's