Komodo Dragon Inflatable Builds Curiosity for New Zoo Exhibit

Cincinnati Zoo's Inflatable Komodo Dragon Takes City by Storm

Just imagine driving along the freeway on your way to work only to spy something rather unique (to say the least) out of the corner of your eye. Peering over buildings around Cincinnati is an interesting creature not native to rooftops.

Your first pass would beg the question, "What was that?" On your way home from work, you'd be sure to take a hard second look – only to find it was a Komodo dragon of the inflatable variety.

This character inflatable is half beast, half inflatable advertising balloon and all about piquing curiosity. And it did just that during a seven-week publicity tour throughout the city.

According to Chad Yelton, Director of Marketing and PR at the Cincinnati Zoo & Botanical Gardens, "We identified seven key locations along major interstates in the Cincinnati area. Our goal was to use the [character] inflatable to create conversation through viral marketing. The banner on the inflatable reads, 'It’s Coming.' We wanted people in Cincinnati to start asking the question, 'What’s coming?' Our new exhibit, Dragons! opened June 5th."

With inflatable advertising that's practically as interesting as the exhibit itself, you can't help but capture the attention of passersby.

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Featured in Landmarketing Issue 34

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What Others Say About Landmark Creations

"Since they were purchased, these Sonic areas have attracted a great deal of attention when using the cup at the store or at special events in the community. [...] You have been excellent to do business with, always letting us know about any special deals and shipping the items quickly so we can start putting them to work. I appreciate your attention to our group of Sonics and for handling your business in a very professional manner, always delivering any information I need when making a decision. Here is a special thanks, with a "cherry on top."

- Mason-Harrison, Jarrard Enterprises

“Everywhere it goes, folks go out of their way to catch a glimpse of the colorful inflatable.”

- B. Campbell, Enterprise Beverage Group, LLC

"We usually have to keep the arch up for at least 30 minutes after our races since so many people want to get their photos taken with it!"

- Art Boulet, Muddy Monk

"[The logo] helped us create a better presence, improved foot traffic, became a photo backdrop and helped us have the best-looking booth at the events,"

- Laura Repreza, KTLM Telemundo 40

“[The inflatable arch] created a wonderful backdrop to brand our events, capture our sponsors in the photos used by the participants, and made it easy to travel down the coast of California without taking up too much space on our trucks.”

- Amy Daugherty, California Coast Classic

"The inflatable arch allows for safe and easy setup and takedown. People have raved about the arch and have made requests to have it at their events."

- Karen Klevesahl, SMET Construction